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Everything posted by Shawn Robbins
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The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
Posting this here as an FYI for everyone to help spread the word, but there could be brief/occasional forum downtime over the next few days as we do some maintenance. Hopefully it will be limited or unnoticeable, but if the site isn't accessible for any reason, keep trying and rest assured it'll be back up soon. Thanks, Shawn -
The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
Been looking into it as well, will pass along when/if I hear anything. There's a chance they roll EA into the weekend but every studio is different and A24 is even harder to read sometimes. -
The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
Definitely worth looking into. I've started noticing some of the same odd patterns you're talking about. Civil War definitely looks to be tracking well, thinking it could come close to or hit $20m even with slight front-loading consideration. -
The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
Hey All, Some news to share. I've left Boxoffice.com (BOP) as of this week. I'll have more news eventually, but just wanted to mention that I am no longer delivering forecasts for the weekend or long range on their website. If anyone asks or mentions it in the thread or the forum in general, I kindly ask anyone that can to please let them know about the change so I can try to limit the questions tagging me about it or what their site publishes going forward. Thanks so much for all your support, friends. More to come. Shawn -
The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
Going with $62m for GxK. Was definitely too cautious with it a few weeks back. The $50m high end then looks like the low, low end now. -
The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
(Though to add, the pinpoint is on the low end of the range.) -
The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
I was tempted to pull it back a little more, but giving it a chance to be a little backloaded since it's an original film with two male-heavy films crowding the sales market before it. I'm actually pretty encouraged with where it's tracking under those circumstances but we'll see how it plays out after GxK and Easter. -
The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
Not sure yet, but hopefully. I want to make sure I have enough data on hand before throwing out a public range since I haven't done a robust track of that specific franchise before. It might be one of those that leans more on the guts-and-data model than the data-and-guts, if you know what I mean. 😄 -
The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
Sony seems to be amping up the "opens Thursday" aspect for FE in marketing this week. Might be worth factoring into expected multipliers, especially with the 2pm start. They did something very similar with 65 last spring. -
Early studio Fri projections, take at your own caution: 18.2-18.5 Panda 12.5ish Dune 3.8-4.0 Imaginary
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The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
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The Box Office Buzz, Tracking, and Pre-Sale Thread
Shawn Robbins replied to Shawn Robbins's topic in Box Office Discussion
Following up on @Porthos' post mostly, but tagging you as well @von Kenni. I mean, I own all my data that could be interpreted as trade secrets... but, yeah, I can't give it all away for free. You're generally in the ballpark with social engagement stuff. On top of that, exhibitors and studios can look at granular data that varies chain by chain or location by location. And honestly, the same applies on a higher view level with national box office numbers and applying common sense. "Box Office 101", so to speak, includes understanding a kids' movie or something without a discernable fan rush is going to draw a lot of business not generated through pre-sales, even in a pre-sale-driven era. (Which is one reason it's always great when a fan-friendly movie does get healthy walk-ups, such as the big Marvel movies.) So at the end of the day, it's all about comps, comps, comps no matter what the metric is.