That's the funny thing.
He technically beat the Superman curse because the public didn't click to him in the role or especially those films in the first place.
And he quickly turned the tide with Mission: Impossible - Fall Out and The Witcher... until he quit the latter... for Superman... again... to the exact same indifference/"Nah I'm good, bro" reactions from the public.
I'm open-minded on this. But Highlander has never been that... commerical?