jimisawesome

Exactly, this is about the worst time and circumstances for this to happen too as "the events" seem to be drying up. Even the MCU is teaching its audience to stay home to watch. I guess Loki show had some MCU changing twist. And at the theaters we get 3 movies, 1 is of a character who is dead and 2 more with characters even big comic readers never heard of. And no they don't compare to GotG that had an all time great trailer and marketing.

Ran out of likes but could not agree more. COVID is going to get all of the blame but all COVID did was accelerate what was already happening in the industry. Outside of the hyper hits like Endgame and Star Wars the industry was shrinking rapidly.

I don't think Shang Chi matters unless it goes ballistic or really bombs as it will be hard to separate the bad release date from COVID and other factors.

The industry is only giving the paying public what they are willing to pay for. From 2011 until Covid, there have been just 2 original IP in the top 10 (besides animation which is basically sold as Pixar, Disney, or Illumination).

They have done this in the past pissing off and losing their biggest most profitable TV producer over a Disneyland Ticket.

Great post. What is the next that these studios and producers are waiting for? Right now the theatrical industry is doing beyond the best case scenario on Jan 1, 2021. On that date we were looking at sluggish vaccine rollout that had supply chain issues. We had a pre-Meme AMC that was heading to a secondary to determine if its files or not. Yet here we are AMC cashed in on its meme. Vaccine administration rolled out great and at this point its been a couple of months where anyone that wants one can easily get one. CDC and local officials have been much faster opening up everything that I think most reasonable people would have predicted and the theaters themselves opened up capacity a lot faster than I think you could have reasonably predicted. What is the end game of pushing a release? I think there is a good case to be made that the 4 big movies so far have opened about 20-30% lower than their likely precovid of course there are a billion * that we can argue to blue in the face about why each of the movies opened lower. The point being if Paramount believes this and pushed Clifford for this reason when do they think this return to theaters is going to occur? What is the end game? How long can they carry these films without income and cashflow?

I know in the North most schools start the week before or the Labor day week but most of Florida outside of the Miami area are already going back to school the week of the 9th. Not sure how widespread this early is but it is out there.

How disgusting do you have to be to argue a huge corporation with a maketcap north of 300 billion dollars is somehow the victim by using the over half million dead in the US and millions world wide. This company that was bragging about their subscriber growth and engagement numbers though out the pandemic. There are levels to this but the spokesperson here took it to a new uglier one.

Yes. Is this somehow controversial? Adjusting for inflation Titanic had about 45% more viewers (probably more as Titanic didn't really have access to Imax and 3D) when the population was 50 million people smaller.

Have you seen recent CIA recruitment videos?

You didn't even mention the worst release date on the calendar. Or Two other martial arts films already came out and did not exactly light the world on fire.

Its not a murderous row but we have an MCU movie and a Fast movie that both came up 20-30% short their opening weekend of realistic precovid expectations. AQP2 did about 20-30% of pre covid tracking. Snake Eyes will open to a quarter of what GI Joe 2 did and this is the first comic book movie staring an Asian lead in a major IP. The big movies have had no legs. At what point can we even start asking the question if people are still willing to see movies in theaters?

Its a bit of everything but people changing their behavior and no longer choosing to go to theaters.

This, every week its everything but people have decided they are not going back to the movies as the reason and their might not be a recovery. This is something TwoMisfit and myself and few others mentioned over and over the last year that people will start to stick to their new habit of just watching Disney+ instead of going out to the theater. There has yet to be any indication at all that people are going to the movies just to go to the movies. I think their is good evidence that for the major releases this year they have been down 20-30%.

I don't undertand the reviews this is as good or better than the Marvel films but with better action set pieces. Yet they get praised this gets killed.

How with Wednesday release and Xmas Eve on the Friday?

Agree completely and yet I think Apple still buys it for 2 Billion give or take because this kind of money has no effect anymore for Apple and Apple might as well target the A24 groupies. But yeah compared to MGM. Its not like anything in the A24 catalogue is a franchise. While its not bad to have a Moonlight and Lady Bird as a catalogue titles its not billion nice.

Great for them that some sucker is throwing around 3 Billion but even in this world of overvalued assists 3 billion for a company that has not even produced a half billion in box office is freaking steep.

Feel the same way, this just has a Jumanji National Treasure type vibe to it that would seem to play much better as the movie a everyone in the family will agree to see during the holidays than as a first choice in the summer.

You are right, every single one of those 2 million people would have gone to the theater to see this movie if PA was not there. None of these 2 million people would have purchased the digital release under a traditional window. They all just went you know what lets see BW on PA out of the blue. And kids movies have been the worst hit movies during COVID with awful legs like Raya, Tom and Jerry, and the Croods.

If PA is still on the table I would think the discussion has to be do they roll the dice that they can avoid the headlines that Shang Chi is the lowest opening MCU movie or do they just try to make as much as they can. That they gave it the worst opening date it seems they are willing to take a bad headline with this movie.

Because nearly everyone that bought PA this weekend would have either seen it in theaters or purchased it when it was released to the home market. Now, Disney lost out on all the people that would have went to the theater and also bought the movie and all they got in return was basically moving up when they can realize the revenue they where going to make anyways by a few months.

If I only had a Thumbs up to give. What I wonder is how many of the people that went PA are people that would have went to see the movie and then would have bought the movie the first day it hit its home video window. So basically Disney is giving up on all the theater revenue and just able to realize the revenue from PA a few months earlier.

It will be an interesting to see what Disney does, do they try to maximize revenue from this movie or try to avoid a bad box office number for a Marvel movie? After this and given everything else going against the movie there is a very good chance it could open to less than 50 million.

‘In the Heights’ Box Office: Musical Loses to ‘A Quiet Place 2’ in Surprise Upset – The Hollywood Reporter Looks like lack of crossover appeal and the audience being limited to begin with were the main downfalls here. Oh well. Really would be interested in the demographics. I bet almost all of the over performance was with Puerto Rican Americans and not so much with Mexican Americans. This is going to happen when you assume all Hispanics are the same with the same culture.