SpiderByte

Yeah, the phrasing of the ads does not indicate this is only for the weekend. Remember, regardless if whether it will or won't, however they don't Disney thinks it's enough to beat the record, meaning it's likely not that short.

Man I sure do love this Last Jedi thread

If it's this week then they basically have to start promoting it today

That they've shown barely anything of the animals actually speaking or singing makes me very concerned. Bad uncanny valley in that area could really hurt it if it doesn't work (which wasn't a problem in Jungle Book, but that still had a human character and much much less singing).

This is also assuming Lion King isn't hit by this slump as well. Which is not a given, especially since Lion King is very, very clearly trying to hide how the animals look when they talk in all the promotions. If the talking doesn't look good that could hurt it.

Personally I think that Endgame will mitigate the slump since it's one of two movies to overperform this summer.

Do with even Toy Story underperforming (albeit much more relatively than everything else), will this prove Marvel's immunity to the Summer Slump we've been seeing?

They did release a part of it for a BTS featurette. It looks like the story beats were essentially the same but Woody's entire characterization was different. They changed it since they realized they needed the audience to actually like Woody in order to make his jealously of Buzz sympathetic.

But will it work is the question. We still (or unless I missed something) don't know how wide this expansion is, both in terms of where and how many theaters it'll be, or how long it'll last for. It's clear Disney WANTS the record, but now the question is if this is enough to push it over the top.

The big factor is if it's international/how big the expansion is. If it's worldwide a big enough expansion could push it over the top (barely).

If it's worldwide it should be enough to make that final 40 mil push.

Apparently all the new stuff will be at the end, after the credits, per a separate Feige interview with Screenrant https://screenrant.com/avengers-endgame-rerelease-post-credits-scene/amp/?__twitter_impression=true "Not an extended cut, but there will be a version going into theaters with a bit of a marketing push with a few new things at the end of the movie. If you stay and watch the movie, after the credits, there’ll be a deleted scene, a little tribute, and a few surprises. Which will be next weekend." Not sure why people think multiple outlets are just going to willfully destroy their credibility by faking an interview during a press junket.

the source is Kevin Feige. preeetty sure he would know.

Will it be enough to get them over the hump, is the question.

Rerelease official, extended version. https://comicbook.com/marvel/2019/06/19/avengers-endgame-theatrical-re-release-extra-footage-kevin-feige/