Every studio except Disney is becoming very desperate. Especially animation studios.
I mean Disney will rule this May with an iron fist. DWA moved KFP3 from Dec into March merely because of Star Wars and The Good Dinosaur. DWA is willing to compete with Pets, Zootopia, Allegiant Pt. 1, and BvS other than Star Wars. Disney has CA: CW and AIW2 for next May along with Finding Dory 3 weeks after AIW2. Disney has DWA's Trolls sandwiched with Doctor Strange and Moana with Rogue One in December. I hope DWA figures out something to help Trolls because Moana is incredibly dangerous to their survival. Disney gets so much worse in summer 2017. We got Guardians 2 with Star Wars VIII in May. Toy Story 4 in June along with Universal unleashing DM3. I just realized that Sony was so desperate for a release date for their Smurfs reboot, they put it on March 31 2017. Another animated movie opens a week after with Beauty and the Beast 2 weeks prior and another animated movie 3 weeks prior.