Burgess

I think you're exactly right. "Older" seems to be overemphasized. Certainly, Bond fans range from 8 to 80 but the major audience demographic is 25 to 45. "Hollywood.com analyzed Facebook mentions of the film Skyfall shortly after its release and found that among men, those aged 25 to 34 made the most frequent mentions and that mentions in the United Kingdom exceeded those in other countries. It found that 52% of the Facebook users who described themselves as Bond fans were female.[16] Fan demographics are considered by the filmmakers and the firms seeking product placement. Smirnoff vodka, which had been featured in Bond films since Dr. No, was replaced with Finlandia vodka in Die Another Day. A Smirnoff representative said that the company had lost interest in the Bond audience, whose major demographic they saw as men aged 25 to 45, and that it was seeking younger, more social customers aged 21 to 29.[17]" https://en.wikipedia.org/wiki/James_Bond_fandom

I agree. NTTD is a hotly anticipated film but it's not a comic book movie. There will be a ton of walk-up business.

***Sorry about the re-post*** https://www.hollywoodreporter.com/movies/movie-news/no-time-to-die-james-bond-fever-britain-ticket-sales-1235019978/?utm_source=twitter&utm_medium=social

I think the easy explanation for that is people have actually seen Dune. The premier took place at the Venice Film Festival and several markets are already playing it. The boards I'm on outside this site are seeing big buzz in the UK (of course) and much of Western Europe. Anecdotally, I'm seeing buzz where I live in the States.

What would you use to quantify "commercially successful?"

This is a quote from his original post: "Bond has been on screen for 60 years and its never been as commercially successful as it is now with the Craig iteration" Showing adjusted figures speaks to this not being true. Most films from the 60's don't appear on any competitive lists for inflation-adjusted grosses even though they existed within the same ecosystem as the Connery Bond films. Inflation is not the only metric used in judging a film's popularity, but tickets sold and relative box office gross are ways in which "commercially successful" can be quantified.

Why?

By that logic no film in any preceding decade could ever really be considered a success in and of itself. We can't make a proper assessment of the popularity of "Star Wars" because it was made in 1977 and not 2017. Was "The Exorcist" even successful since it was made 50 years ago? I get the argument about a bigger movie going public in the 1960s but tickets sold are tickets sold. Doesn't Bond's current existence kinda speak to the continued popularity of the films? Or, at least, the popularity of those early films? Audiences didn't have to watch those films. In fact, Hollywood is filled with way more losses or so-so results than box office successes or outright phenomenons. Bond has been both at various times in its 60 year history.

I'd beg to differ. For a 60 year old franchise, inflation matters when assessing relative success. (domestic) Thunderball ($590 million) - 1965 Goldfinger ($514.7 million) Skyfall ($358.3 million) - 2012 You Only Live Twice ($336.4 million) Moonraker ($262.5 million) - 1979 Die Another Day ($259.6 million) - 2002 Tomorrow Never Dies ($255.8 million) From Russia With Love ($249.8 million) Diamonds Are Forever ($248.8 million) Casino Royale (2006) ($239.5 million) The World is Not Enough ($234.1 million) - 1999 GoldenEye ($229.3 million) Spectre ($222.4 million) Quantum of Solace ($219.7 million) Octopussy ($202 million) - 1981 The Spy Who Loved Me ($196.8 million) Live and Let Die ($187.3 million) For Your Eyes Only ($184.7 million) Casino Royale (1967) ($177.3 million) Dr. No ($177.1 million) Never Say Never Again ($164.9 million) On Her Majesty’s Secret Service ($150.3 million) A View to a Kill ($132.8 million) The Living Daylights ($122.7 million) The Man with the Golden Gun ($105.1 million) Licence to Kill ($81.8 million) https://www.forbes.com/sites/travisbean/2020/04/18/all-26-james-bond-films-ranked-at-the-box-office/?sh=3baa57041804

That has always been true. Bond's box office ebbs and flows like anything else, but the brand's cultural influence is entrenched around the world. Like a storied fashion house, Bond comes in and out of vogue but no one can deny that the franchise, similar to Gucci or Yves Saint Laurent, will always be revered above most. To put it another way, do you imagine the U.S. President opening the LA Olympic ceremony in 2028 with Iron Man or Thor?

I read that the embargo ends on September 29th.

Could have better legs though, considering that NTTD is exclusively a theatrical release and Craig's Bond films have had good multipliers.

I'm not really sure what superhero movies have to do with this movie's box office. If NTTD was opening against a popular superhero movie, then I could see the point. But superhero movies simply existing as a cinematic genre, even as popular as they are, doesn't mean that people don't see other movies. It does mean that more studios release more superhero movies and invest less resources in developing other types of projects. Daniel Craig's tenure as Bond has been wildly successful over the last fifteen years. The same fifteen years that saw a massive spike (or renaissance) in superhero movies. The same is true for the Mission Impossible film series.

Broadway just reopened to big crowds. The average age for a Broadway theatergoer is 42.3 years old. The age range for the average Bond film goer is 25-45. If Broadway is any indication of the willingness for "older" demographics to attend mass entertainment gatherings, then NTTD will be fine.

I think this does 80mill

Can't argue with that.

Bond is both a genre unto itself and a sponge, of sorts. The Bond franchise created modern action cinema. Its villains, set design, sardonic wit, music, style and general flavor can be identified in every corner of popular culture. Hell, Friday the 13th Part VI features a "gunbarrel" opening. The Bond franchise will be 60 years old next year. So, yeah it's absorbed cultural trends and various cinematic styles. But every film franchise does this. It's just that Bond is the only one, save for Godzilla, that's been around for nearly half of cinema's 126 year history.

It's actually from the book. The sequence serves three purposes: 1. Adds cultural flavor 2. Displays the antagonism between the Russian Agents and Kerim Bey or, more broadly, the conflict between the Russians and British in Turkey. Understanding this conflict is integral to understanding why Spectre's plan matters in the first place. 3. Shows the audience that Red Grant is tailing Bond. Bond is saved by Grant (unbeknownst to Bond) because he's integral to Spectre's plan.

https://variety.com/2021/film/news/no-time-to-die-james-bond-china-release-1235060990/ ‘No Time to Die’ Set to Hit China After Passing Official Censorship

I think so. I could be wrong, but the international Box Office for NTTD will be the biggest of the year. NTTD is poised to dominate Europe. NTTD will be the biggest pandemic film in the UK and Germany and there's no reason to believe that the rest of Western Europe won't follow.

Hamilton also has the benefit of being a cultural phenomenon that didn’t need streaming revenue to make back its production budget. Sent from my iPhone using Tapatalk

I think there’s a psychological component. Going out to a movie may cost as much or more than a VOD purchase/rental, but there are two things theaters offer that watching from home does not: a night outside the house and a higher quality viewing experience. Dropping $30.00 to $50.00 for an experience is more digestible than spending it on convenience. Especially when one can go without the convenience. Sent from my iPhone using Tapatalk

Can’t wait! Sent from my iPhone using Tapatalk

https://www.dailymail.co.uk/tvshowbiz/article-8276207/BAZ-BAMIGBOYE-Jodie-Cromer-sweet-playing-Miss-Honey-Matilda.html “It's the big screen or nothing for Bond. The picture certainly won't be launched on a computer screen or an iPhone. 'If it has to wait till next year then so be it,' I was told by a close source. 'There are hundreds of millions of dollars involved here. Release it when audiences feel safe to return. But it's a nerve-racking call.' Meanwhile I'm hearing good things (as you would, I guess) from the tiny number of people lucky enough to have been allowed to see it.”

Ha. Overreact much? It’s on track to be or match the biggest opening weekend for a Bond film. If it performs exactly like Skyfall then it’s a huge success. Bond films don’t open huge but they can have amazing multipliers. Sent from my iPhone using Tapatalk