Does that Sunday look a tad bit over-projected? From that Fri and Sat number, I'm not sure CW will make more than IM3's 2nd weekend.
Unless this movie does turn out to be a more adult-driven film and the Sunday + Monday drops won't be as hard as AoU/IM.
Damn. When i said lowe than expected drop (average was 23/24 ish for AoU, TA, IM3 iirc) I was thinking more like a 30% drop, but a market correction to 35% is a bit harsh.
People who missed CW because of mother's day, prob went on Monday and Tues, so I agree. Although I would prefer a better than expected drop of course lol
Whoa crazy good number. Even with a softer Monday fall, first Tuesday went up, even if only slight, but if memory serves, this is still better than AoU or IM3, which were practically flat (0.7%, 0.3% respectively)
I coukd have been the weather, but anyone else think CW might be a more adult film? This could have better weekdays and more muted weekends.. Which would be the opposite of IM3 and Ultron.
So Disney is projecting a 181.8M OW--a bit above my 181M prediction. I had my doubts it would reach that, and thought it would more likely fall in the 177-178M range from last night's Deadline late Sat number.
And Disney is projecting a Sunday drop of -25.6%.
Previous Summer opener drops:
2015 - AoU (-11%, muted Sat due to boxing match)
2014 - TASM2 (-29.8%)
2013 - IM3 (-30.9%)
2012 - TA (-18%, spillover effect)
So they're projecting a closer drop to IM3 and TASM2 because TA and AoU were outliers, but adjusting it to a softer drop perhaps because of mother's day and/or better WOM.
So this will (likely) fall short of my 181M prediction...
Pre 25M
True Fri 50.25
Fri 75.25M
Sat 60.5M (Deadline update range avg)(+20% over True Fri)
Sun 42.35 (-30%)
OW 178M
Although its still possible to hit that with a best case scenario:
Sat 61M (Deadline update range high)(+21% over TF)
Sun 45.75 (+25%)
OW 182M
Deadline worst case (60M then 39M, 35% Sun drop) puts it at 174.25M (IM3-ish).
But Rth worst case puts it at (58M + 37.7M) 170.95M (DH2+ -ish).
From your 16M Oz OW to 200M NA OW extrapolation, it seems that 14.5M high-end would put it right around my prediction of 181M, with the low end putting it right under IM3
It's always been the issue number right? But 2.7M seems absurdly, unprecedentedly (is that even a word?) low. For a blockbuster's second tues to drop 16% from Monday, instead of increasing, has gotta be unheard of in this era of discount Tuesdays.
Seems to keep sinking to uncharted depths.
It's gotta be one of the other numbers or a combo thereof. Otherwise I just can't.. I just can't even.
I don't think F7's 2nd monday had the NCAA championship game like this one did (IINM it was on F7's Easter Monday, i.e. first Monday). So I'm guessing 20% bump could be the floor. But then again this just plummets and plummets...
Anyway these numbers seem like they are starting to be too measly to warrant RTH's attention
I think someone mentioned it'll most likely be shed by most of the premiums screens (IMAX, AVX, etc)... unless maybe WB has an exclusivity deal with IMAX for a certain # of weeks?