1.The Interview
2.The Last 5 Years
3.Selma
4.Star Wars: The Force Awakens
5.Foxcatcher
6.American Sniper
7.Inside Out
8.Tomorrowland
9.In the Heart of the Sea
10.Imherent Vice
Except I reckon the low grosses are more due to it being available on VOD and it being in limited release. Why drive an hour out to support the film when you can pay 6 dollars at home?
What are you talking about? Avatar had a massive, massive marketing campaign. It opened to 70m despite the snowstorms (which helped the second weekend drop) and then WoM.
You couldn't go anywhere without seeing Avatar or hearing about it from what I remember.
I don't know if it's directly comparable. BOFA has a holiday first Tuesday off a fairly bad Monday (historically) so it only makes sense Tuesday will increase by a good margin. Either way I'd expect BOFA to drop about 40-55% tonight, it's Christmas Eve plus coming off cheap Tuesday so it's drop should be a bit higher than Smaug.