http://www.deadline....e-2m-midnights/
FRIDAY 4:30 PM, 4TH UPDATE : My sources now say that, based on pre-sales and matinee trends and early East Coast evenings, Universal’s Ted is wildly overperforming and looking at a whopping $20M opening today and a $50+M first weekend. This means Ted is outgrossing the original Hangover and could become the biggest original R-rated comedy on record! Also overperforming is Warner Bros’ Magic Mike which is looking at a great $15M opening today and $35M weekend. The domestic box office is exploding with early Fourth Of July fireworks. Domestic matinees for Magic Mike were “crazyâ€, rival studios told me. This is really reminding me and Hollywood of opening day for the first Sex And The City. (I loved Warner Bros’ marketing line to women for Channing Tatum et al that “on June 29th tell your boyfriend you’re going to the book clubâ€). Going into this weekend, Hollywood thought Ted and Pixar/Disney’s holdover Brave would be fighting for #1 and between $30M-$35M this weekend, with Magic Mike and Lionsgate’s Tyler Perry film Madea’s Witness Protection battling for 3rd and low- to mid-$20sM. Wow, is that changing hour by hour!