I mean, there's not many good options available. Night Swim and Imaginary have stinky RT scores and probably would have opened to what they got even during horror's 2016-19 peak. The First Omen was frankly very mismanaged and misadvertised by Disney. They could have given it a SXSW or get good reviews out earlier, but they just kinda let it die, since they can't sell anything that isn't a surefire, ultra-safe bet. Abigail's also had a pretty light marketing campaign with just the one trailer, and nothing else is looking that exciting right now either until Quiet Place.
And well, there's also the issue where 80% of movies that aren't...that term people don't like me saying just bomb now. Hopefully The Watchers and Trap have the juice? Those seem like the only true potential breakouts.
But hey! Silver lining is that Immaculate is already in the top 4 of Neon movies. Might get top 3 and beat out Ferrari. Late Night with the Devil's also in the top 4 for IFC. So we have good victories in the specialty/arthouse horror scene.