[Passengers | Chris Pratt, Jennifer Lawrence | Dec 21, 2016 | Trailer pg 70]

15 minutes ago, CJohn said:

They need to move this to October.

Yeah it probably isn't a good idea to keep this for the week after Rogue One.

[Passengers | Chris Pratt, Jennifer Lawrence | Dec 21, 2016 | Trailer pg 70]

Come on, the GA knows SLP as that movie with Jenifer Lawrence

 

I would say the GA knows it as both a Bradley Cooper and a Jennifer Lawrence movie.

[4-Day Wknd Est: AS - 105.3M, Pad - 25.2M, TWR - 24.5M,Taken 3 - 17.44M (pg 109)]

Guys. Obviously if the movie is breakingout this big, then its connecting with more than MID America. Some of yall act like its just Texas seeing the movie. America is one country. Lets drop the labeling just because the movie is patriotic/soldier themed/faith oriented. Theres soldiers, Christians, and America lovers in Maine, Jersey, Nevada, and Utah as well.

It's big everywhere. Let's not forget this film was posting record breaking numbers in limited release in NYC and LA.

[Friday, Dec. 26 Box Office: Hobbit 15.6, Unbroken 12.3, ITW 12.2, NATM 7.4 (full BOM weekend #s on p14)]

Also pleasantly surprised at Sniper's #s. How did it do in comparison to Lone Survivor? I personally think it can exceed Lone Survivor when it goes nationwide. 

 

American Sniper demolished Lone Survivor. $152,500 PTA compared to $45,436 PTA.

[Friday, Dec. 26 Box Office: Hobbit 15.6, Unbroken 12.3, ITW 12.2, NATM 7.4 (full BOM weekend #s on p14)]

Sniper is no good, but the marketing is doing the trick. 5 different people in my family on Christmas asked me about it because they wanted to see it.

 

The reviews for Sniper are actually good. 73% on RT and 73 on MC. I think it's going to be a pretty big hit.