EmpireCity

$2.45m for BP

$14.1m for Minions $4.5m for TG2 $3.25m for Elvis

I mean, the lesson of all of this is you can still have exactly that. Put the phone down, take off the Apple watch, grab a CD player and some CD's from half price books and take a walk.

I think another funny thing that might play out in the next few years is that people start to cut their streaming services, not because there isn't enough content, but because there is actually too much. The fear of all of these streaming companies and executives is that if you don't pump endless amounts of content, then people are going to stop subscribing. I'm going to be one of the weirdos that stops subscribing because the massive amount of content is so overwhelming.

Agreed, and one of the reasons again I am so utterly confident in theatrical not only surviving, but thriving in the years to come. It has been refreshing not watching nearly as many tv series since theaters re-opened and only having 4-5 movies per month to look forward to. Head to the theater, feels like an event and sit back in a comfortable recliner, shut off the phone and have something to eat and drink while I zone out with little to no distractions. I love it so much.

I agree with this so much, and one of the main reasons I am currently watching Goodfellas as I type this and not trying to catch up on Ms. Marvel or Obi-Wan.

It's crazy, and the very reason I have always said from the start that streaming is a false god that will devour itself due to an insatiable appetite that it demands. Theatrical has 52 weeks in a year. It on average needs about 400 hours of content per year on a wide and semi-wide or larger limited release basis to be healthy. What does streaming need every year? Netflix alone in 2021 released over THREE THOUSAND hours of original content. Now add up the rest on Disney+, Prime, HBOMax, Paramount+, Peacock and more. It's fucking insane and not sustainable.

The other thing I want to point out with all of the Star Wars and MCU content, is you have to ask yourself how did all of this stuff become insanely popular and beloved by generations of people? It wasn't by people watching it once and then moving on to the next thing. They watched the movies over and over and over again. If you are pumping out 50 hours of content a year, how many people can watch all of it even once? How many can watch it over and over? It's going to (and I think it already is) wear people out. I waited for a Moon Knight show my whole life. The lead actor is one of my favorite actors. I still haven't watched past the 2nd episode. I never got around to watching Hawkeye. Haven't touched Ms. Marvel and no fucking chance I am going to get to She Hulk. I watched the first episode of Obi-Wan and that is it. Just finally finished The Book of Boba Fett. No idea when or if I will get to Andor when it comes out, and not long after that comes Mandalorian Season 3 and good luck at finding time for Ashoka. It's too damn much, and that is just ONE streaming service. I about puke thinking about starting Stranger Things or finally getting past the middle of the 2nd season of Ozark or giving The Terminal List a chance.

I still contend that the real danger of streaming that only a few saw and never was really talked about is that it is a beast that must be fed a never ending stream of content. Week after week. Month after month. Year after year. Theatrical doesn't really have that problem, mostly because there is only so much you can stuff into it due to the calendar and a limited number of theaters and screens. You only used to have 3 channels to produce television content for. Then we went to cable, but most didn't actually produce original content. Then they did, but even that was still somewhat limited. Streaming is just a different animal, and every service that comes on line makes it all that much worse, because to compete with everyone you must pump out show after show. For example, we went a 16 year period without a single bit of Star Wars content (not counting a couple Ewoks direct to video movies). Then we had 6 hours of it (the Prequels) for the next 16 years years. Add in another 10 hours for the next 4 years. 16 hours of Star Wars live action content in 36 years. 22 hours if you count the original trilogy in 42 years. Now since the end of 2019 until the end of 2022, you are going to have something like 50 hours of live content with a ton more on the way. 22 hours in 42 years. 50 hours in 3 years.

We aren't talking about what you or I thought of the shows, but what the response was. Obi-Wan had a good overall response. Boba Fett response was definitely mixed.

Uh.... what? Obi-Wan had a good response. Boba Fett wasn't a great response, but it was fine.

Meh, it's been 2 films and both are still rated fine. It isn't like we are talking Morbius level garbage. They might lose a few, but all it takes is one really good film to get it back. That might be BP2, Ant-Man or more likely GOTG3. Like I said though, I might take a pause and mix in X-Men, Fantastic 4 and Deadpool where you essentially get to start over.

That is pretty funny, sort of accurate in a humorous way, but ultimately the MCU at it's very worst is still a monster.

What is the point of this post? Doesn't apply to what? If you are talking financially, Thor L&T is still having a huge opening and will put up good numbers and make a nice profit.

Marvel films has had a run like nobody expected or has been seen. It was always somewhat inevitable that Phase 4 was going to be down quality wise from Phase 3. The stakes alone were lower, the characters less well known, the concepts and plots way more out there. It's not the worst thing in the world. A dip in quality means that they will tighten up and revamp. Also, don't overlook the fact that Kevin Feige adamantly said multiple times that the face to face and cohesion just wasn't there due to Covid shut downs. He said at Cinemacon they were having their retreat the next day to map out Phase 5 and it would be the first time they had all gotten together in person in over 2 years. I do agree with what others said, and that is I would back off on the MCU we know side and focus more on getting X-Men, Deadpool and Fantastic 4 off the ground and front and center. It can also be argued there is just too much content at this point and you can't continue to tie a universe this big and weave it back and forth between tv and movies without fucking it up some.

$3.2m

$13.5m for Minions $4.5m for TG2

$69m+ total Friday

Top Gun: Maverick made $2.85m on Thursday. It is at $582m going into this weekend. With that Thursday number, should be enough to hit around $17m+ and $600m will be passed either by Sunday night or Monday night. After this weekend with nothing huge coming out and its rewatchability and theatrical window, 30% drops or so should be the norm for it on the weekend. Has at least $50m+ in weekends going forward and the likely expansion on Labor Day. Older skewing movie with summer weekdays feeding it as well. I am declaring $700m+ locked. Enjoy the run.

$10.2m for Minions $2.85m for TG2 $2.45m for Elvis

Double fuck up. Easter Sunday on sale tomorrow.

Whoops. Disregard. There are some rogue theaters that have them up, but the actual on sale date is Tuesday, July 12th.

I show then on sale all over and tickets selling.

I heard Avatar 2 runtime is at 3 hour 15min+ Whatever it ends up, it's going to be over 3 hours most likely.

This is going to be one where the critics sort of shit on it as a mess, but the reality is it is a 2 hour quick summer fun romp and the audiences will like it a lot more than critics. It's a fun movie. Marvel needed to have a few movies that weren't so fucking dour and heavy.