Hmm he spent 4 years writing the script to A2,A3,A4 and A5. Thought of the idea for Avatar in a dream in the 90s. Waited for cgi to improve so he could bring his dreM to life. He owns life size Na'Vi models. He's spent 10s of thousands of hours on Avatar so yee, I'm sorry to disappoint you but Jim loves Avatar more than me. It's his baby afterall.
You don't have the second greatest legs of all time (behind titanic) and be the highest grossing film of all time without being grossly loved.
Avatar will be the star wars of our generation. So yeah, buckle up because Avatar deserves to be talked about just as much as marvel and dc.. and believe me marvel/dc dominate the discussion in here so quit complaining.