Multiplier isn't about WOM exclusively, though. CW had amazing WOM and had a pathetic multiplier, even for summer standards. TFA multiplier was more a product of its insane event status, than some amazing WOM, IMO. It got people who don't even go to the movies, to see it, which softened the drops and gave it amazing legs. I'm not arguing TFA WOM here. All I'm saying is, maybe it's unreasonable to expect 3.0x minimum multiplier for December releases just because it's december. Sort of like, it's no longer reasonable to expect soft openings in December, just because...