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Everything posted by LaughingEvans
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Weekend Thread | Birds of Prey $33.25M Weekend
LaughingEvans replied to TMP's topic in Numbers and Data
Name 3 things about its premise that are interesting. -
Weekend Thread | Birds of Prey $33.25M Weekend
LaughingEvans replied to TMP's topic in Numbers and Data
Let's not make comparisons between BoP and Deadpool, the latter was a really popular character even before the movie, and his popularity was not based on trends. -
His perspective is perfectly logical. Disney/stakeholders surely can't be happy with a movie underperforming and a brand diminishing. From a non-stakeholder POV, yes, great achievemens, but from the POV of someone who's been promised great returns to their investment, it doesn't matter how many movies achieved the same or not.
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4 billion property + well over a billion in production + whatever are the marketing costs. Let's say 5,5 billion. From the box office you have 5,5 billion, but Disney would get around 50-60% domestic and 30% OS (cause someone's gotta pay for Buena Vista). It's definitely lower than 3 billion. Now merch and licensing, that can easily surpass the box office sales, but you have to account that Disney would get even less there, as for the most part they are not involved in the production/distribution, and the profits have to be shared with other giants like Hasbro and EA. The theme parks have not been very successful, and the streaming service is definitely not just star wars, so it's not easy to measure. Compared to other acquisitions like Pixar and Marvel, it's just not justifying the 4 billion investment, granted always that it's on decline.