Quick and Dirty SE Wisconsin Sample Update:
Inside Out 2 at T-9 is showing the momentum I was referring to jumping 50% from the T-12 total of 38 to 57. That’s pretty good for a kids movie but only one theater has been flat. PLF is the preferred format for IO2. With our data so far, thinking around $7-8.5m previews for this one.
Bad Boys Ride or Die on T-2 is massively overindexing in SE Wisconsin which makes sense due to close proximity to Milwaukee with 199 tickets sold and 356 tickets with EA. Only soft theater is North Shore but that theater skews the less diverse. 2D and PLF show a decent share without EA and is looking about 36% ahead of Furiosa which would put it about 4.8M previews but doesn’t have the same PLF skew as Furiosa. I feel really good about 5m previews, maybe even 5.5-6m.
The Watchers looks like a nonstarter with only 17 tickets and five screens across four theaters. Previews start at 11 am for Majeetic for some reason. Around O/U 1M previews is my guess.