In fairness towards Encanto, think it’d have done better theatrically if it didn’t release on Plus at Christmas. Original IP and not as big IP is still very much dependent on word of mouth. I’m thinking Ralph 1 numbers for Wish currently, as I think Trolls can eat into it but I do think so long as WOM and reviews is there, it’ll find an audience.
Gillman was actually in the works since 2021. It was found early through LinkedIn titled Meet the Gillmans, with iirc was supposed to be one of the 2022 titles with Puss in Boots (Bad Guys was September 2021 at first). They then didn’t say anything about it until March this year, just three months before opening. It wasn’t even an attachment to Mario whereas Trolls and Migration were. Guessing Comcast thought they had a stinker and instead of moving it to a spot they had for September 2023, just decided to throw it away.
I think if Elio gets similar reviews to Coco and unlike those four looks good, it’ll be fine. Thinking a situation similar to Onward is possible with like 45-50m OW and a 200m total.
Seriously though hoping Wish and Migration keep the streak going. Don’t care if either is ass, I just want something original even if it’s from a brand to do well especially for animation as those were one of the few ways an original concept could do blockbuster numbers nowadays.
But the investors only care about the first ten days, forget the fact it having strong legs which could carry it to profitability and helps both animation brands theatrically, and in a time which theatrical original animation is struggling (Paramount has two original features in the can that may not see the light of day). It can only be a complete and utter failure with no room for nuance.
Tbh it doesn’t matter much so long as dailies are good. You make a fair point about dailies but I think Elemental will probably be fairly outpacing it come next week with Mission in town to keep action fans at bay. And with Mission, Oppenheimer and to a far lesser extent Indy, they probably can get more mileage out of Elemental which is shorter too.
Tbh there’s probably more things in danger of losing screens that week than either of the two.
You still need a kids movie in theaters. Barbie is definitely looking for an OW well over 100m, maybe 150m. However, it is still a PG-13 movie and you need something for the little kids and with a shorter runtime and outpacing Across dailies, I think Elemental will still likely get the showtimes it needs to hold well. I think how Bad Guys fell to Doctor Strange could be a good comparison for it.
Tbh in the cases of Indy and Quantumania, the two are much worse disappointments than Mermaid and Elemental because the former will likely be the lowest grossest of all of them and has an absurdly high budget, and the latter is more salt in the wound to Marvel’s audience reception problems that Guardians alone can’t solve. Yes, just doubling the budget for both Mermaid and Elemental is the best of a bad scenario and still awful even if they do make it up in ancillaries but at least those two were liked by the general audiences and the latter can help build back theatrical goodwill to both of the animation brands.
It is funny that we can defend Transformers or Fast X just barely doubling it’s budget yet Mermaid and Elemental are just bridges too far.
A lot is riding on this and The Marvels being good. If this screws up, this basically will ruin the little momentum the multiverse saga has going for it. Phase 4 though very profitable was had similar mixed reception as the DCEU before the pandemic. If this gets similar reception, I think there’s not much else for the franchise to go outside of Avengers and Spidey.