Raya and the Last Dragon | March 5, 2021 | Premier Access/Theater simultaneous release in Box Office Discussion Posted 1 hour ago It isn't white people that appeal more. it's that white characters are deliberately so generic anyone can project into them whatever they want and understand their motives. That is why Bollywood never became an international force like Hollywood - too culturally specific which can be incomprehensible outside of its borders. I 'll give you an example: Typical white hero has no specific culture, no emphasis on religion, etc. They are defined by a character trait (cocky pilot, charming rogue, etc) and/or what happens to them. So heroes who aren't white but fall into this formula are more likely to hit it big than the ones that, I dunno, perform some rituals and have some rules of living or expression that are incomprehensible to 1/2 of Earth population. Take Aquaman and Black Panther. They are essentially Hamlet with happy ending aka The Lion King aka any character whose nefarious relative tired to rob them of their birthright be it a throne (cue any K drama or C drama set in the past) or seat as the company CEO ( see modern K and C dramas, Latin telenovelas, etc). It's the story as old as time, understandable to everyone everywhere. As is emphasis on the importance of family, honoring your elders, etc. So when you look at Frozen, it's 2 sisters who want to reconnect after years of growing apart. Understandable to everyone. Moana OTOH is more This God that God so not as understandable as princess sisters whose beliefs are of no importance and therefore unmentioned. The less said about Brave's this bear that bear the better. I still don't know WTF I watched. Will Smith built his career on this formula. Fighting robots, vampires, aliens, etc is as generic as it gets, understandable to everyone, presented in a way that doesn't make one scratch their head. Heroes who are enough of blank slates that you can customize them any way you like. I don't deny that there are biases and preferences. But they get overcome if the material is easy to understand, character easy to identify with and well, and actor an eye candy of the highest order. Look at Bridgerton. Everyone loves the Duke because he is a tormented bad boy who changes thanks to the love of a good woman. Byronic hero. A trope as old as time that will never go out of fashion despite climate pressure. The show was #1 everywhere in the world including supposed biased countries in East and South Asia. Just saying that it isn't always race. In many cases, it's simply that concept Y has less appeal than concept X. Also, people tend to notice things selectively. They'll say Moana made half of Frozen boxoffice but omit that Brave and Tangled didn't make more either. Nothing stopped those movies from breaking out like that since it was physically possible to make 2.7B let alone less. But they didn't.