I don't know if they used to forecast in the past but it's clear what they report is more studio projections rather than box office analyst projections.
Excuse my ignorance but what is the difference between IMAX and PLF?
When I was in UK as a student I watched a few movies in IMAX and the experience was amazing.
It was expected to have a muted jump on Friday as many others said on this thread and the weekdays thread as well. It's the SAT jump we are all wondering how much is going to be and the Sunday drop as well.