TwoMisfits

They didn't exist pre-Covid. Before groups just bought tickets to regular showings or had to buy out every seat if they wanted an entire showing. PvPs were created by theater chains (I think Cinemark was 1st, and others copied) to get folks back in during Covid watching any product. They started with old movies and then grew to include new releases as they happened (at a higher price point).

About $25M Top 10 DOM...slowly getting better month by month... Really curious how Mortal Kombat, on a non-holiday weekend, goes...that's gonna be more a "where's the regular market" example heading into May...

AWESOME (about the shot, not the health - I do hope you're also feeling better, and drinking a lot of fluids:)...

Odd move to one week after Space Jam 2...a move to June would have been smarter, unless Space Jam 2 is heading that way...

Okay, it could be b/c my area is apparently so hooked on them on weekends, we've sold out the previous Saturday, too:)...but nothing on the Friday, so I'll stick with the Fridays being for MK definitely:)...but, dang it! These PvPs are never going away:)...Cinemark really has no reason to get rid of them if they can keep slowly upping their price as the years go by... PS - But, I still gotta think the bookings will be the new movie for the new weekend...although now I'm a touch bummed, b/c I'd love to see MK go high after GvK did:)...and I gotta think these theaters will have 5 screens each for PvP for the Mortal Kombat weekend...

Interestingly, while presales for the single movie tickets haven't started, I'm sure PvPs have, b/c BOTH my local Cinemarks have sold out their current PvPs for the opening Saturday - 2 screens/6 showings each and both sold the 6pm Friday one. No way those are for anything but MK this far ahead...

But Cruella seems to fall into the same boat anyway...I mean, I'm not sure what Disney is trying to sell it as seeing the trailer, but it's not family-friendly, either, so it doesn't help the month's variety anyway...

If they package both, I'm betting Cinemark will pass on both...Cruella isn't gonna make money, even in a mostly empty May...if I'm a theater, I'm giving A Quiet Place 2 all the theaters for Memorial Day weekend...and then leaning on my WB relationship and giving the rest to the Conjuring the next weekend... Touting it all as "beat the heat with some chills to start the summer"... Yes, AMC/Regal/Cinemark, thank me later for the obviously summer kick off tagline with what we have coming in the summer kick-off:)...Spiral, then A Quiet Place 2, and then the Conjuring...those, I'd package to theater goers as a 3 part deal (maybe free popcorn if you see all 3:)...

Well, they have spent the last year figuring out some value. The PvPs are one value source - good for old movie viewing, parties, or even club meetings (where folks may or may not even watch a movie). The "one night viewing" events done for a few of the fighting sports are another. They have now given themselves some flexibility for their space and some way to make money on the wasted part of it. That's not nothing in 2021. It's not something I'd start a new business with, but it is something I'd do to keep legacy business going and see where it takes me...

Happy Easter to you, too!

But they can - July is more packed with movies, and if theaters are not at 100% capacity, they won't NEED another movie... And theaters will stick with that story, whether or not it's true, b/c they'll show Disney WB GvK numbers and think Space Jam 2 is just 1 week later... I mean right now, you've got F9 June 25, Top Gun 2 and Peter Rabbit July 2, Forever Purge still on July 9, and Space Jam 2 And Cinderella (which should have moved to May) July 16...it's actually easy to skip BW with that schedule... If BW had stuck to May, it would have been a heckuva lot harder for theaters to skip even with more capacity issues...

I'm not gonna count out WB right now...they seem to be cracking the code on how to market and release the right material. Wouldn't it be a shocker if Mortal Kombat can come close to GvK's numbers in a few weeks. It will have the advantage of being this month's subscriber movie for the big 2 (and Regal is coming online with another subscriber base looking to get back and see something). I wish a kid/family movie lined up into early May (Mother's Day weekend would be good) - I think that would sky pretty high right now, b/c the 2 kid movies will be "stale" by then...I mean, maybe GvK or Mortal Kombat will fill that role, but I'm thinking a touch more traditional:)...

From your lips to more for that 3 day Godzilla number - But yeah, if it gets $10M-$15M higher than Deadline's estimate for the 3 day, the market looks even better on its path to summer:)...

Very happy to see the really good numbers... If you take Deadline's number, which is too low, it looks like DOM Top 10 3-day weekend should be at least $40M (if you assume movies #6-10 make about $4M combined)...I think that can go higher and maybe we can see a true doubling of the best Top 10 DOM 3 day weekend (Xmas 2020 - doubling $23.77M, we'd need $47.4M) we've had since April 2020... Yes, I skipped Tenet's weekend b/c 11 days of movie revenue just seems unfair to have to double...but if we include it, we'd need around $54M Top 10 DOM for the 3 day:)... Definitely a huge step in the right direction...we've got a market now up to about 15-20% of normal possible, I think (if Endgame represented 110%+ of normal possible:), and the movies this year don't need 100% to do awesome - if we can get to 50% of normal possible, it should be a good summer...

In the long term, probably yes...but WB's move got them seen as the consistent movie releaser this year. Folks in theaters were constantly seeing their movie previews and were confident in the films getting released, so they could plan on them, talk them up to friends. HBO Max touted the movies on the backend, getting folks talking about the coming movies and what might be nice to see on the big screen. Theaters were willing to actually advertise them early locally and big chains were willing to make them marquee advertisements in their emails, b/c the movies were actually going to be shown. Notice in all this - WB got their movies talked about...and that seems to be the BIG reason movies are making bank. They have to be in the public conscience of being worth seeing in some way... WB figured out how to win the Covid era. I see In The Heights and Space Jam 2 going bonkers this summer...right movies, right time, right studio and release strategy...