TwoMisfits

So, a month ago, I put down Scream for $25M+ no matter how good it was... I'm gonna put this movie down for breaking the adult streak and going $20M+...no matter how good it is...why? My spouse said he thought we should go for a date night, and he doesn't want to go to any movies unprompted. We didn't even see Murder on the Orient Express in theaters...

Atom deals allow for PLF purchase - so they juice the PLFs, just like AMC/Regal subscribers do...since a lot of folks go as singles or couples for this type of movie, I expect a huge PLF skew this weekend...

So, I forgot to post this last night, but my boys (who never saw any other movie in the series - of course, they didn't for Matrix, either) would like everyone to know that The King's Man is better than The Matrix 4...and my spouse would like you to know that's not true - they both suck...and my daughter (who didn't see Matrix 4) would like you to know that you can ironically watch The King's Man for laughs in the "so bad, it's funny" category... Youngest Boy - B+ Oldest Boy - A below Venom 2 (Now 18-25) Oldest Daughter (God, I'm getting old) - C- Spouse (aka Dad) -

Easter is April 17, so the 2 biggest K-12 Spring Break weeks (and the family get together weekend) surround Apr 15-17 weekend...so FB3 won't give that date up...

Deadline's Saturday chart...https://deadline.com/2022/01/weekend-box-office-spider-man-no-way-home-the-355-1234906089/ Title/theaters/Fri-Sat-Sun/3-day (% chg)/Total/Weekend no. 1.) Spider-Man: No Way Home (Sony) 4,012 (-194) theaters, Fri $8.3M (-46%) /3-day $30M (-46%)/ Total: $665.7M/Wk 4 2.) Sing 2 (Uni/Ill) 3,713 (-179) theaters, Fri $2.65M (-59%)/3-day $10.3M (-49%)/Total: $107.3M/Wk 3 3.) The 355 (Uni/FilmNation) 3,145 theaters, Fri $1.7M/3-day $4.3M/Wk 1 4.) The King’s Man (20th/Dis) 3,040 (-140) theaters Fri $900K (-28%)/3-day $3.1M (-31%)/Total $25M/Wk

Subscribers figured they might as well use their subscriptions for holdovers this weekend with $4 TMobile Scream tickets and no Morbius in Jan...or at least. that's what my kids pitched me for Cinemark...

But it is between the normal 2021 adult movie range of $4-7M...very few broke that one...

So, I gave in...spouse is taking 3 of the kids (both boys and the oldest) to the King's Men tomorrow night. 1st 4 seats bought in a 60 seat theater, but with spread here, I'm still gonna stay home...but they need an outing after snow play all week, so I'll singlehandedly be adding 10% of the King's Men's Saturday box office to the till... PS - And kid is now happy he used his Xmas present's 1st month...it was his movie membership, so he gets 12 movie choices this year...maybe he'll do better in Feb!

Theater shutdowns in CA plus hours reduction elsewhere...a lot of the old cut movies were only getting the earliest or latest show of the day...now those shows don't exist again after the holiday... Plus some theaters are tiny...so adding one movie on one screen could force 2 movies who were sharing a screen out...as another example.

My son was trying to convince me The King's Man would be that also, for this weekend. I haven't said yes, yet, but it is hard to beat a private or practically private theater...

However many new Regal and AMC subscribers who can't bear to "lose money" on their news scripts or who just need to use them to their max the 1st month there now are... But yes, it's not gonna do well this weekend b/c most of those subscribers would probably still choose 2nd, 3rd, and 4th viewings of Spidey over this movie...

Scream is already getting double screened for presales at my locals (with new anime from Japan opening the next 2 weeks b/c there needs to be something)... As long as there's not a blizzard or some crazy NY/CA full theater closures, Scream is going $25M+ on its OW, no matter how good or bad it is...if it's good, it will go higher, b/c there will be a desire for a cold weather activity for high school and college kids to hang out at (on top of all the subscribers to the big 3 buying tickets on the principle of getting their money's worth)...

I disagree on shuffling back everything...do you know how many folks got year long movie passes for Xmas, and would love to see something in Jan? With Morbius out, every Regal, AMC, and Cinemark subscriber will all converge to Scream in Jan...whatever the OW tracking is, add $10M to it...

That's why Cinemark is the way to go...you can just save the seats for the whole year and spend them on family tickets... Cheaper, too...

Yeah, but they'll be running reduced hours anyway due to lack of staffing from the virus, so with few worthy openers, there should be enough space to still let them have really good runs... I don't expect an attempt at "normal" hours til March...and maybe not til colleges are out in May (where we see if theaters can go back to normal from then on)...