TwoMisfits

But when will it make $140-$170M DOM? August was a low point for viral spread in the US, before college and schools opened and started another slow rise...so, it was a good time to get folks reacquainted and comfortable with watching film in a small, sanitized communal environment. If it's "well, Tenet or XXX movie will make that 2 years from now in the DOM market", I contend it won't, b/c if no one releases, there won't be a market to go to...if nothing releases DOM, the DOM market shrivels and dies, and some of that will be permanent. The way to avoid that permanence is to keep the market afloat now with something. WB and Tenet did its part. Maybe Disney will do its part with Soul. It would be nice for others to also give something in the now-ish timeframe (fall/winter 2020) to get something later...b/c if they don't, there is no guarantee of later.

You may want to edit that sentiment b/c slurs aren't allowed in any form on BOT, even if you find them helpful to make a point.

It's that or lay everyone off - my local live performance theater just furloughed (aka laid off) 50% of staff til Apr 2021...and I'm not sure it will actually be a going concern by next April...

Slow and steady wins the race...overseas is still doing very well...domestic is the sole sad spot for the movie...

Unhinged has the most amazing legs known to man...even taking the 2nd weekend gross as the OW gross, it's still heading over 4.25x+ and counting...it really was the movie we needed right now:)...

Compared to how Mulan did...if they are committed to getting this out in the "now-ish" timeframe, this is a great move... And since it's original (like Tenet), it has that excuse if it doesn't do well...so it's win/win... I foresee a Tenet theater contract that has this in theaters through Jan 1... Either that, or a planned premium PVOD to start Dec 25 (and thus a one month theater run with Tenet-returns)...

Theaters are doing the great social distancing now - have you been to one? If not, then maybe you haven't seen the great strides the industry has made since March. (Some have literally removed the seat component, some have taped them off whether by row or individual seats, some have relied on the electronic ticketing that guarantees a small overall audience, etc)... Having been to restaurants and movie theaters, I can say theaters have not yet dropped the ball on distance...but a restaurant I was at has (and won't be returned to)...

Not anymore, I don't think...a big movie could release now and not hurt it, since Tenet is down to 2 screens on my 12s and they have 4 screens out of 12 on "old movies" or "reserved for groups" shows...it seems 3 week blocks are enough per big movie, so something could release now bigger than what we have,,,

My locals' new opens this weekend - new movies are being found to try to float the industry... 1st local (Cinemark) - Shortcut (which is apparently a horror movie I've never heard of) 2nd local (Regal) - The Last Shift - Break the Silence: The Movie And both are putting on the Empire Strikes Back event. I'm glad there are 3 openers of any type coming this weekend. I think it was also a good idea to spread them around to give folks options...

But it already did in 2019...the US ticket goers dropped 5% https://deadline.com/2020/01/movie-ticket-sales-2019-decline-domestic-box-office-1202834469/, EVEN with subscriptions taking off) while Europe went up 5.5% https://www.displaydaily.com/article/press-releases/eu-cinema-attendance-up-by-5-5-in-2019-showing-best-result-since-2004... So, we acted differently without a pandemic...and the anxiety from Covid has been much more engrained and long-term here in the US than what it has been worldwide (outside of a few countries)...and the desire to overcome that, for most players in the industry outside of the actual theaters, is still mostly non-existent (whether that's good or bad is not to say...it just is, and that reality will continue to have an effect)... So, an industry can tank here, while not tanking elsewhere...of course, if the US movie-going industry tanks, that will have far-reaching effects, even if everywhere else doesn't, b/c losing 15-50% of a movie's possible theatrical revenue for good (which the overall US market seems to represent, depending on the picture) is catastrophic long term...at least for previous budgets, salaries, movies that can be made, overall industry employees that can be supported, etc...

The theory is that someone would scoop up AMC for pennies on the dollar and reopen it later...I think both of those theories are in question if folks truly fall out of a movie-going habit permanently. It takes about 90 days to break a habit...and once broken, well, there's no guarantee people will ever go back to the previous habit.

No...Disney moving everything says Mulan's PVOD was a disaster, and so they are throwing in the towel vs taking an even bigger loss that way... They are gonna release the cheaper, adult skewing films for 2020, and hope that helps keep theaters afloat enough to be around for 2021...

Good move on moving up The Empty Man to Death on a Nile's spot. Horror film with 2 weekends for Halloween fun will be well-timed. Seems like it's a cheap film that didn't need a huge box office, and that's perfect for the studio and the theaters...

US theater chains have been doing a great job with sanitation, masks, and distancing, so you should be able to relax and unwind:). Enjoy the show!:)

Well, should I say Broken Hearts apparently hits my cheapo this Friday, so in my area, my 12 screen theaters found 12 other uses they liked better than that movie right now:)...(To be fair, one of those uses is still the "personal rental screens" that they keep for 2 screens every week for now...and they sell those out, so it might be their biggest money maker)...