TwoMisfits

$5 tickets are live...but remember, they tend to help Friday and Saturday more than Thursday, b/c if it's $5 anytime, why not go on a weekend night:)...

Yeah, maybe I've outgrown it or gotten sick of the multiversal stuff...but I'm not feelin' it. It's not funny and the plot seems like another Loki-series-adjacent plot. I am glad others are liking it.

Nope, it needs all the swim team and summer camp trips before Inside Out 2...April would have been a terrible month for it. KFP2 and Ghostbusters will do the mop up that's available in April. Memorial Day is the big "schools out" for many areas, so that's as early as you want to set your summer animated.

They are going for 2nd weekend Mother's Day hold instead...

It would probably just be low, lower, and lowest...which would just bum folks out...

It's gonna try to squeak to $20M.

Okay, Deadline has a number - $3.7M (with previews) for Warfare...here's more Deadline... https://deadline.com/2024/04/box-office-abigail-civil-war-ministry-of-ungentlemanly-warfare-1235890123/ "A24’s Civil War is winning the box office skirmish against three wide entries with a second weekend of $11M+ after a $3.25M Friday..., Abigail, starring Melissa Barrera will at least hit $10M after a $4M Friday...Lionsgate’s A- CinemaScore, Guy Ritchie directed, mouthful of a title, The Ministry of Ungentlemanly Warfare is coming in at singles digits with an estimated $8.7M after a $3.7M Friday — in fourth. The Henry Cavill movie is getting whipped by weekend 4 of Legendary/Warner Bros’ Godzilla x Kong: The New Empire which is looking to come in at $9.2M...The Sony Crunchyroll Toho movie, Spy x Family Code: White made $2.2M yesterday for what’s looking like a $4.8M weekend at 2,009. Clearly not everything Crunchyroll does is Dragon Ball Z in fifth." And the rest... 6.) Kung Fu Panda 4 (Uni) 2,955 (-149) theaters, Fri $1.1M (-19%), 3-day $4.5M (-19%), Total $179.9M/Wk 7 7.) Ghostbusters: Frozen Empire (Sony) 3,109 (-241) theaters, Fri $1M (-26%) 3-day $4M (-30%), Total $102.5M/Wk 5 8.) Dune: Part Two (Leg/WB) 2,014 (-387) theaters, Fri $800K (-33%) 3-day $2.8M (-35%), Total $276.4M/Wk 8 9.) Monkey Man (Uni) 2,641 (-396) theaters, Fri $680K (-46%) 3-day $2.2M (-46%), Total $21.6M/Wk 3 10.) The First Omen (20th) 2,430 (-945) theaters, Fri $530K (-54%) 3-day $1.7M (-55%) Total $17.7M/Wk 3

What is Lionsgate waiting for? No number at almost 12pm for Warfare...

And while this is OT, I wanted to expand on families being picky. For years, my local bowling alley had a summer pass that gave you 2 games of bowling + shoes before 6pm (and 4pm weekends) every day of the summer for a set fee. And we took advantage every summer. Last year, they eliminated it...and we didn't bowl once. Sucked, but the pool was open and we were seeing cheap summer movies, so the kids' adapted. This year, the bowling alley brought the pass back, at a cheaper rate and for all hours of the day (except on Saturday, but Friday and Sunday nights are now available). And at a reduced rate from 2 years ago. Yeah, the experiment to get folks to pay full price for superfluous entertainment in a tough inflationary environment obviously did not work. Theaters need to grasp that, too. PS - Yes, I have passes...and yes, this will probably cut into our movie watching, just like the cheap Black Friday trampoline park passes have this year. Last year, I think we saw 18 movies in theater (with summer movies and others). This year, we've watched 2 so far (and 1 was a 2023 movie). And we still do have the same Cinemark pass - it's just unused. I may or may not get to Platinum for this year.

June 10-13: Teenage Mutant Ninja Turtles: Mutant Mayhem June 17-20: Sonic the Hedgehog 2 June 24-27: Shrek July 1-4: PAW Patrol: The Mighty Movie July 8-11: The Lego Movie July 15-18: Trolls Band Together July 22-25: How to Train Your Dragon July 29-Aug 1: Migration August 5-8: Hotel Transylvania August 12-15: Paddington 2 For those with kids, this is the Cinemark summer movie clubhouse this year. Tickets have increased from $1.50 to $1.75/person, but still a nice time at the movies for an early Wednesday morning (some theaters, to boost their mornings, will actually show the films on Mon/Wed/Thurs, but YMMV - and weren't we already talking about the deadness of theaters weekdays)... For the record, I'm trying to talk my kids into Trolls 3 (unseen) and Shrek (they've never seen it, and $1.75 is the right price)...the boys have already said they want TMNT (a repeat) and Paw Patrol 2 (unseen). PS - And notice, Disney still provides no support. It's really one of the big reasons my kids (and I) have gravitated away from Disney - they could chuck one of their old less popular animated films to one of these programs, but nope, never. They never, ever have been a part in any of these cheap family summer programs.

Cinemark does a lot of things right. - It books a LOT of small-but-strong interest cinema - a ton of foreign films, a ton of religious films, etc - so, when Hollywood is in a lull, they are not just stuck with Hollywood. - It books a LOT of non-films - opera, MMA fights, theatre, concerts, e-gaming, etc - Its membership, which I have and which I don't love, still has no ability to bankrupt them b/c it's one movie slightly discounted a month with discounted concessions. - They have kept reservable theaters for weekend birthday parties. - They have kept a kids summer movie program to keep families coming in year in and year out, even if they never pay for full price movies - just keeping the kid habit alive is crucial. - They have kept a cheap Tuesday and a cheap senior citizen Monday, so they never have fully empty weekdays. - They have cut weekday morning hours - making movies now a lunch or later activity - saving wages, but not at the expense of movie availability or fixed costs.

I would totally take advantage of that Friday and Saturday nights...

So, ultimately not terrible, even as it became clear in the last 2 weeks that this is a dump by the studio...if it wasn't a dump (or if it was a $5 ticket), I suspect it would have done better, but c'est la vie. We'll see if $5 helps Challengers break the teens level next week...

Last minute add... Challengers will be a $5 TMobile/Atom deal next week (starting Tuesday) - plan accordingly. Not the norm for their choices, but then again, it seems this movie is so "young adult/18-25" it may get a nice effect... 2024 TMobile Movies Bob Marley Ghostbusters Challengers

I know someone told you it's not original, but didn't tell you why. The Fall Guy was actually a 1980's tv show about stunt performers that lasted 5 seasons. From Wiki - "The Fall Guy is an American action-adventure television series produced for ABC and originally broadcast from November 4, 1981, to May 2, 1986. It stars Lee Majors, Douglas Barr, and Heather Thomas as Hollywood stunt performers who moonlight as bounty hunters." The movie is apparently only loosely based on the show, but it is still loosely based on the show.

Yeah, except this one isn't a classic war film. Apparently, it's a war journalism film, which isn't exactly gonna appeal to that demo.

Never posted, but kinda shocked by Civil War's high male demo... https://deadline.com/2024/04/box-office-civil-war-1235882968/ "Mostly male skewing here for Civil War at 73% with 57% of the audience being the prime 18-34moviegiong demo. Largest demo was 25-34 at 36%. Diversity range was 50% Caucasian, a very strong 24% Latino and Hispanic, 12% Black, 8% Asian and 6% other. Best regions for Civil War are South (A24 did have great test scores in Dallas), South Central and the West."

Dang, I have given the F- grade, but yeah, it's normally b/c I really, really hate it. It doesn't even have to be the worst made movie, it can just put me in the most pissed off mood about what they made (or didn't make)... PS - This is the kinda WOM where I say "yep, legs will be awful" b/c "it's good" doesn't go nearly as far as "I was pissed off after seeing this"...no one wants to pay to be pissed off...

'Covid killed my 2nd run with the owner switching it to a 1st run...

I think the biggest appeal is for elderly members with family visiting. When you're on a weekly caretaker visit and want something new to do with them for conversation and just happy fun. Like my spouse's parents no longer really go anywhere (one is completely shut in and the other is a full time caretaker). I know if there was a movie they wanted, they'd buy it on PVOD now. And when we visit and my kids want to watch something they didn't have on streaming, they'd buy it to have something to do together.

RT actually has identical 82% scores (critics and audience) right now. One is usually a good sign; one is usually a bad sign. Flip your coin.

If that's an AMC, all their subscribers just watch Imax (or whatever PLF something is on) every week b/c it's free for them, so why not. It would tend to confirm a low GA turnout and a high subscriber one...

Could be the movie was VERY over indexed at MTC1, maybe due to limited geography appeal, maybe due to very limited GA, etc...

I guess eclipses are just wildly more popular for day off viewing:)...

So, having seen the film, the movie is all hype, no delivery? Disappointing, but what I expected when I thought $10-$15M OW after seeing the trailer and the film title. I checked this thread to see if my gut feelings from the trailers differed from folks' experiences, since I thought someone must have gotten to see this early...