The main difference compared to Soul is (hopefully) the situation in many countries will be ok for people to go to the cinemas. Disney atm doesn't seem to want to change how they're distributing films OS compared to NA so this is a way for them to incentivise people to watch it in cinemas. I selfishly wish they did this for Soul so I could have watched it in cinemas.
Trailer itself was alright but hard to judge animation films in general by trailers geared primarily to kids.