17:00 Pacific 5/3/19 (End of 2nd Fri)
1 83.6% Avengers: Endgame
2 3.7% Long Shot
3 3.2% UglyDolls
4 2.8% The Intruder
5 1.4% Captain Marvel
Pretty much as expected, new releases are higher than yesterday since they’ve been available for the full day, MCU still looming in 1 and 5.
AEG goes from 94.5% of holdovers to 92.6, CM goes from 1.14% to 1.55%.
I was only expecting to see this 3 times at first, but randomly found myself in a showing tomorrow and now have a 4th and 5th scheduled in IMAX. Whoops.
Tomorrow is weird timing if they’re about to start Endgame spoiler inclusive FFH marketing but they don’t want to lift the Endgame spoiler moratorium until Monday...
Some 2nd wknd internal multiplier comps for all 1st-half-of-year MCU releases, listed in roughly descending order of how valuable I think they are:
good:
IW 114.8/31.45=3.65
TA 103/29.22=3.52
AoU 77.75/21.23=3.66
Dubious:
GotG2 65.3/16.5=3.96
BP 111.66/28.8=3.88
CM 68/19=3.58
IM3 72.5/19.7=3.68
Use with extreme caution, provided only cause I had some time to kill:
CW 72.6/19.6=3.7
IM2 52/15.1=3.44
Thor 34.7/9.14=3.8
IM1 51.2/14.9=3.44
TWS 41.3/11.87=3.48
Tl;dr Should be 3.5-3.7 in all likelihood.
Appears that IW parlayed a 32M OS-C Thurs into a 148M FSS. Similar multi for Endgame would give 230M for a roughly 460M WW FSS. Could be as low as 420 maybe or as high as 500, seeing as this is our first weekend drop.
So actually dropping better than Shazam and La Llorona, whereas other Avengers 1st Thursday had a notably worse drop than other movies that day.
That puts a bit of a different spin on things and suggests that the 3 different movies with previews had a larger impact than I expected.