Regardless the big winner are the theaters i'd say, the small chain i work at is keeping >50% of the ticket revenue and i'd assume that's pretty common.
Going from a Friday about 30mil lower than Endgame to a Saturday 5mil higher and a Sunday 25mil higher would be rather impressive.
Probably still not as impressive as a 70mil Friday with showings starting at 6PM though.
What? Endgame had 60mil previews and a nearly 97.5mil pure Friday. A 50mil Friday would be 1/3rd of Endgame's Friday since the concert won't have thursday previews rolled in
That'd be atrocious considering it's previews were roughly on par with Shazam's and it's still Summer in a good chunk of the country (school starts going back here on Monday so Sunday should be a bit higher of a drop from Sat compared to the last few weeks)
Mildly related but it looks like Sony pushed Dumb Money's wid release back to Kraven's old spot on Oct. 6th. It'll have a limited release a week earlier than it's previous release date on Sept 15th though.
The more important for Disney so far as i'm aware is that the boxoffice is low single digits percent of their yearly revenue last i checked. Their total WW boxoffice so far this year is 4 billion (Not counting Fox or Searchlight i'm pretty sure but still), they get less than half of that. There's more time left in the year but their yearly revenue is $86~ billion in the last 4 quarters and the last few years they've had well over $20 billion in profit each year.
Assuming the actuals don't go down (i assume they'd go up if anything), August is at 273mil after 6 days, that's about 190mil below last year's full month total and i assume it'll pass that by next Sunday at the latest.
For a bit of a comparison last years August 1st-December 31st had a total of 2.565 billion.