Old Spice

Well, he at least he holds the world record for the quickest recovery from a debilitating spinal cord injury in Downton Abbey. (Less than one full episode.)

That's a great lineup. Action 1, Kingdom Come, Whatever Happened to the Man of Tomorrow, All Star Superman, Superman for All Seasons, peak Silver Age goodness from Superman Annual 6... I'll take it!

Here's a little Dune update from my non-PLF theater in Salt Lake. Saturday 1:20 PM. 562 tix sold for remaining screenings. Sunday 1:20 PM. 449 tix sold for remaining screenings. 20% drop as of now. May make up some ground this afternoon as yesterday was already at 80% of capacity when I did the count. Either way, great hold.

They co-financed. 20%, according to Deadline.

Crazy weather day in Salt Lake City with high winds and winter weather advisories in effect, but the spice is flowing at my non-PLF theater. Here what it looks like at the Cinemark Sugarhouse. Screenings left between now and 10:15 PM: 13 Total available tickets: 709 Seats sold as of 1:20 PM MST: 562 (79.3%) I don't have an exact comp from yesterday, but I would guesstimate we're looking at a 25% bump already. Morning shows were very busy as well.

Early audience score numbers are in on RT. 95% with 100+ verified. Top of the first inning but still a good start.

If the combined budget for films one and two was only $100M, that's pretty much a guaranteed profit. I don't know what the ceiling is for this, but the floor is high. Plenty of boomers out there who will make this one of the two or three movies they go to this year.

Right, but they can still make a decent, or at least not totally incompetent film. They're pissing away their own brand when they release stuff that just becomes an Internet punch line. That doesn't do anybody any good in the long run.

This is going to totally collapse after Presidents Day and it's already floundering overseas (France) so I would be shocked if this gets anywhere near $200M. I hope it doesn't... that would just encourage Sony to keep churning out more cynical cash grabs like this.

Social media reactions.

A scene of the future Superman flying, but not of his own volition, through a tornado would bring the house down. I think this movie is going to be huge. It's nostalgia, it's Powell, it's dumb dinosaur-type VFX fun that like the Jurassic movies, will be largely review proof.

Dune tix are live.

I'm guessing that reported figure of $205M includes the 30% UK tax credit, but if by some miracle it doesn't, then this is going to be a lot less of a disaster than initially thought. The fact that they only spent a few hundred dollars on marketing helps too.

Salt Lake City Sugarhouse Cinemark (non PLF) midday report: Wonka 213 Migration 189 Boys in the Boat 146 (!!) The Iron Claw 80 Ferrari 79 Aquabro 63 The Color Purple 29 Anyone But You 29 Ho to the 3rd!

That was a lot better than I thought it was going to be. Sloppy, goofy, and a whole lot of fun. Scattered clapping at the end in my screening. On to the Gunnverse! 3 tridents out of 4.