Old Spice

100%. We had a massive snowstorm in Salt Lake last night, almost a foot, and the first showing in the biggest auditorium at my theater is already ahead of yesterday's final with still 40 minutes go.

Strong Saturday in Salt Lake for The Bat. Sales at Sugarhouse Cinemark for the first 11 screenings increased 38% over the Friday totals. The rest of the night will be flat to slightly down as there is one less late show, but still a great Saturday bump.

Top 5 CBM for me. As much as I love the genre, most I forget about after a few days. I doubt that will happen with this one. There's something in its melancholy that's very haunting and it sticks with you. Beautifully shot and scored, great cast (Zoe Kravitz and John Turturro were two standouts for me) and a story that pays homage to the Batman mythology we all know and love, but also isn't afraid to take chances. It's a world I can't wait to revisit. I saw it in standard format last night but I think this absolutely deserves the IMAX treatment. Even in standard I was blown away by how big it felt. 9/10

Those PostTrak scores from last night (4.5 stars, 88% positive, 73% definite recommend) absolutely point to the likelihood of significant numbers of repeat viewers. Not saying it can do 3X, but WOM* is going to carry this a long way through a basically empty month. I think $330-350 is on the table and that's a fantastic start for this new, darker Batverse. * had a friend call me this morning who is NOT a CBM nerd at all, but knows that I am, and she said, "Have you heard? This new Batman is supposed to be amazing!" (Her girlfriend's BF had seen it on Tuesday night and couldn't stop raving about it.)

Late night walkups bumped Salt Lake Sugarhouse to a final of 600/888 (67.6%). Friday and Saturday look good as well. Friday: 479 (+95) and one private watch party (+48). Saturday: 394 (+115)

Preview Night Salt Lake update as of 3:00 PM, Sugarhouse Cinemark. 421/888 tix sold. 47.4% I think the demand was there for more sales, but there are very few decent seats left in prime time; everything is either before or after. (The 3:00 PM show was a little less than 50%, and the 3:30 show is only 30% sold. 5:00-10:00 PM is packed however.) The Eternals comp finished at $20.3, so I'll take that with the fan screenings and say a preview night of $23-24. Will report back later tonight with the final totals.

That one to me has always been the gold standard for CBMs. Love to hear the comparison.

Did a more fleshed out post with comparisons in the France thread, but The Bat is off to a great start critically and with audiences there. 3.9 critics score (7 five star reviews) and 4.3 audience score, according to AlloCine.

Great start from critics and audiences according to AlloCine. 3.9 critics score with virtually all reviews counted, and 4.3 audience score. Here are some comparisons. The Suicide Squad: 3.7 critics, 3.4 audience. No Way Home: 3.3 critics, 4.1 audience. Wonder Woman: 3.1 critics, 3.7 audience. Eternals: 2.9 critics, 3.5 audience. Black Widow: 2.9 critics, 3.2 audience.

Another strong day in Salt Lake City with sales jumping 37% over the Monday figure. Of note were the Friday and Saturday counts... half of the increase took place after I went to bed. WOM from the fan screenings? Here are the totals for the Cinemark Sugarhouse as of 7:00 AM MST. Thursday: 316 (+55) Friday: 324 (+50) Saturday: 213 (+50) The current multiplier for Eternals' final is 1.6.

Was blown away by The Lego Movie and liked Lego Batman a bunch. Never saw Lego 2 but will check it out now after hearing all these raves.

As of 3:20 PM MST, the theater I track in Salt Lake has sold as many tickets for preview night, 36, as it did all day yesterday. New high for the cycle incoming and by a very large margin. 🔥🦇

Full OD: $61.3 Sat: $45.6 Sun: $34.3 OW Total: $140.2

HUGE Monday review bump in Salt Lake City for The Bat as my theater saw its biggest day of the whole run. I'm expecting more showtimes to be added later this morning. Here are the Thursday-Saturday totals: Thursday: 261 (+36) Friday: 274 (+58) Saturday: 163 (+19) Total tix sold today: 113 My comps are very limited, but the Thursday number is 1.3x Eternals final and doesn't include any fan screenings as this is a non-PLF. Let's see if the momentum continues today.

I was too, but honestly most people still haven't seen that great Heroes teaser. Hopefully it will be attached to every print of The Bat and they can promote three pics with one, and then put the full Black Adam trailer with Fantastic Beasts.

Dude has 11 followers. I doubt he's been anywhere near a screening.

When I first saw this I was thinking baseball and I thought, "Well, yeah, that's certainly good, but...🤔"

How's that for perfect timing? Same day as the world premiere. Gotta love it.

Batman interim update for Cinemark Sugarhouse 10 in Salt Lake City, Feb 22nd. No fan screenings. Total Tix Sold Thursday: 160 (+15) Will pass Eternals final by Friday. Friday: 152 (+10) Saturday: 61 (+20) Strongest day here since Day 2. Feels like the final week sprint has begun. 😎

Thanks. That's what I thought but I just wanted to make sure. Sales at my theater are dwarfing anything not called NWH, and most of the prime evening shows Thursday are going to be gone by early next week. If we get great reviews I think $22-25 is very likely.

When you guys are talking about the preview number for this is that just Thursday or does that include the fan screenings as well?

Where are you seeing that?

Same. Paddington 2 was an absolute gem so I'm all in for this.

Yeah, I think the reviews will stay where they are on the 28th, but it would make no sense to hold back the social media embargo since the internet is going to be filled with spoilers come Wednesday afternoon anyway.

I still think they will move it up to Wednesday, probably right after the premiere in London starts (10:30 AM PST.) Either way, we'll be hearing a bunch of reactions this week.