I think this will land in Minions territory and do 350+ DOM, cross a billion and be another feather in the cap for Illumination. This isn't a Detective Pikachu situation, the Mario movie looks to be a much more marketable animated film with a straightforward adventure premise set in a world familiar to anyone with a the faintest knowledge of Mario. It's gonna be a huge crowd pleaser just like Illumination's other films.
Haven't seen it for myself yet but I'm interested.
Who would've thought this would end up being so successful in it's OW when it's initial trailer was absolutely despised.
Even if this does well in the end, that toxic stuff on twitter will not go away. Those people will move on to another piece of media to have an outrage over.