TheUndertaker

Under 70 is not certified. What happened is that Joker lost the certified and regained it about 40 times and RT got tired of it so they're waiting for it to end 🤣

Joker overseas opening was almost 2x last week's tracking by Deadline (75-80 million). Industry underestimated Joker's popularity outside the States by a lot.

Considering it's playing more like a "kids movie" than the usual superhero movie, and that the opening weekend was much lower than the usual superhero movie and thus it's easier to drop less, I'm going with the 40% range too. 50% is probably the safest bet though and that's why Pro is going with it.

Going purely by budget proportion, if Shazam makes 390 million it's as successful as Ant-Man. But even then Shazam had lower marketing budget for sure, and Ant-Man was heavily reliant on China where they only get about 25% of the box office.

Ageist trolls really want this movie to fail, huh? It's easier to drop more on sunday when the saturday hold was that good. The friday-to-sunday drop is 33% compared to Captain Marvel's 37% for instance. Fant4stic was 48%.

And even if Shazam doesn't do great in China, The First Avenger had no China at all. Doing 100 million or 60 million in China doesn't change much in the way of profit anyway, since the studio take is about 25%.

I don't know how Shang-Chi will be (although the rumors that it's going to be about a tournament with many characters makes it sound big), but I think Black Widow will in fact cost at least what Ant-Man did. Her movie would probably play out much like Winter Soldier and that cost 177 million. The cast also appears to be much more costly than the Shazam cast.

Since the WB/DC strategy is now to put out such different movies, we should get used to different results as well, that can still be relative successes. This is different from Marvel which had the lowest budget at 130 million for Ant-Man, which also made "only" 510 million, the lowest after Avengers came out. Marvel will not be making a 80-100 million movie anytime soon. With Joker for instance, I'd say it could be a megahit because it's the Joker, but if that movie makes like 250 million it will still be a very good performance. If the movies are good and the profits warrant more of them, I'm not complaining. The downside is that DC movies won't be "reliable", the brand won't guarantee anything. Some Marvel movies would make half the money they made without the brand.

Except Indonesia. Incredible. 😃

It's doing around Ant-Man numbers in Brazil and I can definitely say most people here really liked it. According to BOP it's tracking ahead of GotG but I think audiences liked that one more so it's not gonna be bigger on the weekend (like Ant-Man)

Sounds like it's gonna do around Ant-Man numbers overseas except for some countries (most evidently, China). https://www.boxofficepro.com/thursday-night-shazam-strikes-5-9m-thursday-night-launch-pet-sematary-digs-up-2-3m-start/

The problem with the "lost in translation" stuff at least in my country is less "the jokes don't make sense" (they mostly do) and more about the fact that many theaters are screening almost exclusively (sometimes exclusively) dubbed versions of the film, and the dubbings I have seen have been pretty lame. Pretty much ruins the performances in the movie, and it's what pretty much carries it.

I checked the google trends. In the US Aquaman on Dec 9-15 (12 to 6 days from release): 28 points Shazam on Mar 24-30: 35 points And for comparison, Wonder Woman on May 21-27 of 2017 was at 17 points compared to Aquaman and Shazam in their respective release windows. I feel google trends is pretty much useless for this though, because a lesser known character might be searched more even though the excitement may be smaller.