Ink Stain

Hey guys! I got into box office over the last couple of months and I’ve been lurking here since then. I wanted my first post to be in this historic thread, so I’m just going to offer my thoughts on next weekend and Endgame’s legs in general. I think it’ll end up having great holds for a couple of reasons: 1) Statistically, A+ cinemascores have great holds, and that’s an important point even if it has been beaten to death in the previous pages. I’d also like to link this analysis (not mine, but very well done) to give some hard numbers on the correlation between a big OW and poor legs: https://www.reddit.com/r/boxoffice/comments/b2pl1f/na_big_opening_weekends_do_not_cause_poor_legs/ 2) Empirically, less than half of the fans I know have seen Endgame. Of those of us who have seen it, over half plan to see it again. Of casuals who’ve watched few of the movies, they keep hearing us whispering in a corner about it and asking which films they need to watch before seeing it. It’s an event now—people are going, confused or not, and the WOM is insane. 3) Looking at presales for the next week, a quick glance at my local AMCs for next Friday and Saturday are already showing some “almost full” warnings in the premium formats. Granted, I’m in Cambridge/Boston, a major metro area, but still.