Starphanluke

My hunch says Civil War will have poor legs. But a movie like this can be hard to predict. Interested how Dune does next weekend. With the IMAX re-expansion, I’m expecting small drop. Yeah, it’ll be on digital. But that hasn’t hurt other movies much.

Yeah that’s been the go-to origin story for like 15 years now. This seems like a pretty new take on it compared to what it usually is, though. By the way, trailer confirmed for public release next Thursday.

Great hold from Tuesday

It’s never really seen the normal discount Tuesday jumps

The eclipse probably did some damage, too.

Need that Transformers One trailer. Or at least an acknowledgement it exists.

Dune’s getting another IMAX run April 19th

Yeah, this should pass $700m. It did over $30m in the last week. Can’t see it missing that mark at this point. Nice.

Hasbro just hinted they are going to reveal the figures on April 18th. And there are some murmurs that something will show from it at Cinemacon. Paramount just does shorter marketing campaigns for their animated movies. Like TMNT last year.

I’m not really a $300m believer at this point, but I do think if it gets close enough, they might pull an IMAX rerelease to try and push it over the line.

Someone shut me up if I’m wrong, but it seems like Dune’s run is less malleable to the outside forces that affect the box office—things like holidays, discount days, etc. Of course those DO have an effect, but less on the whole than we typically see. Dune seems to follow its own baseline more than anything. Again, I could be way off in my observation. It’s just such an interesting run to me.

Dune held up better than I expected considering the loss of more PLF.

They put the same number for Sat and Sun.

Yeah this weekend will be the true test of Dune 2 late legs. If it can hold up alright, it should all be gravy after that. But I imagine this weekend will likely be its biggest drop yet.

So Dune’s at $574m WW. Do we think it makes it to 700?