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MG10

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  1. Highest grossing superhero movies in Italy

     

    Marvel

     

    1) Avengers: Endgame (2019) - €30.28 million

    2) Spider-Man: No Way Home (2021) - €24.94 million

    3) Spider-Man (2002) - €19.26 million

    4) Spider-Man 2 (2004) - €18.98 million

    5) Avengers: Infinity War (2018) - €18.78 million

    6) Spider-Man 3 (2007) - €18.05 million

    7) The Avengers (2012) - €18.01 million

    8)Avengers: Age of Ultron (2015) - €16.57 million

    9) Iron Man 3 (2013) - €16.09 million

    10) Doctor Strange in the Multiverse of Madness (2022) - €13.67 million

    11) The Amazing Spider-Man (2012) - €11.81 million

    12) Spider-Man: Far From Home (2019) - €11.78 million

    13) Captain America: Civil War (2016) - €11.31 million

    14) Guardians of the Galaxy Vol 3 (2023) - €10.8M*

    15) Thor: Love and Thunder (2022) - €10.83 million

    16) Captain Marvel (2019) - €10.25 million

     

     

    DC

     

    1) Joker (2019) - €29.65 million

    2) The Dark Knight Rises (2012) - €14.67 million

    3) Suicide Squad (2016) - €12.11 million

    4) Aquaman (2019) - €10.77 million

    5) Batman v Superman: Dawn of Justice (2016) - €10.56 million

    6) The Batman (2022) - €10.22 million

    7) The Dark Knight (2008) - €9.48 million

    • Like 2
  2. Spider-Man: Across the Spider-Verse guida il weekend dell'8-11 giugno (screenweek.it)

     

    In the end Spider Man won the weekend with 900k euros (-60%) and reached 4M

     

    Transformers opened with a terrible 900k (1.1M in all the week) and won't go very far

     

    The Little Mermaid grossed 900k too (-70%) and passed the 10M

     

    Other news: Fast X passed the 11M and the total of Fast 5, Guardians of the Galaxy instead passed Thor 4

    • Like 2
  3. Yesterday Transformers was finally first, at least for a day, with 304k euros vs the 303k of The Little Mermaid

     

    From today till thursday 15 June cinema tickets will cost just 3.5 euros, and from what I've heard every Italian and European movie will cost max 6.5 euros till September (instead of the usual 7/8) when there will be another week at 3.5 for every movie

  4. Biggest differences from the Worldwide ranking:

     

    Bohemian Rhapsody: +45 positions
    Pirates of The Caribbean 4: +23 positions
    Joker: +18 positions

     

    Fate of the Furious: -17 positions
    Black Panther, Civil War, Aquaman, Far From Home and Captain Marvel: from 15th, 26th, 27th, 30th and 31th to outside the top 50

  5. Added Mario and final update for Avatar 2

     

    1. Avatar - - - - - - - - - - - - - - - - - 1,875,000,000   (2009)
    2. Titanic - - - - - - - - - - - - - - - - - 1,436,000,000   (1997)
    3. Avatar: TWOW - - - - - - - - - - - - - 1,390,000,000   (2022)
    4. Avengers: Endgame - - - - - - - - - - - - 1,310,000,000  (2019)
    5. Spider-Man: NWH - - - - - - - - - - - - 1,102,000,000  (2021)
    6. Star Wars Ep. VII - - - - - - - - - - 1,006,000,000   (2015)
    7. Avengers: IW - - - - - - - - - - - - 1,000,000,000  (2018)
    8. The Lion King - - - - - - - - - - - - - 993,000,000  (2019)
    9. Harry Potter 8 - - - - - - - - - - - - - 900,000,000   (2011)
    10. Frozen II - - - - - - - - - - - - - - - - - - 850,000,000   (2019)
    11. Frozen - - - - - - - - - - - - - - - - - - 832,000,000   (2013)
    12. The Avengers  - - - - - - - - - - - - - 809,000,000  (2012)
    13. Jurassic World - - - - - - - - - - - - - 788,000,000  (2015)
    14. Top Gun: Maverick - - - - - - - - - - - 775,000,000 (2022)
    15. Furious 7 - - - - - - - - - - - - - - - - 770,000,000   (2015)
    16. Mario Bros - - - - - - - - - - - - - - - 760,000,000 (2023) 
    17. Minions - - - - - - - - - - - - - - - - - 753,000,000   (2015)
    18. Lord of the Rings: ROTK - - - - - - - - - 753,000,000   (2003)
    19. Skyfall - - - - - - - - - - - - - - - - - - 745,000,000   (2012)
    20. Joker - - - - - - - - - - - - - - - - - - 739,000,000   (2019)
    21. Pirates: OST - - - - - - - - - - - - - - 734,000,000   (2011)
    22. Avengers: AOU - - - - - - - - - - - -  706,000,000   (2015)
    23. Iron Man 3 - - - - - - - - - - - - - - - 685,000,000   (2013)
    24. Beauty and the Beast - - - - - - - - 674,000,000    (2017)
    25. Bohemian Rhapsody - - - - - - - - - 673,000,000  (2018)
    26. Star Wars Ep. VIII - - - - - - - - - - - 670,000,000   (2017)
    27. Ice Age 3 - - - - - - - - - - - - - - - - 667,000,000   (2009)
    28. The Hobbit: AUJ  - - - - - - - - - - - 664,000,000   (2012)
    29. Harry Potter 1 - - - - - - - - - - - - - 660,000,000   (2001)
    30. Alice in Wonderland - - - - - - - - - 658,000,000   (2010)
    31. Ice Age 4 - - - - - - - - - - - - - - - - 648,000,000   (2012)
    32. Pirates of the Caribbean: DMC - - - - 643,000,000   (2006)
    33. Aladdin - - - - - - - - - - - - - - - - - 641,000,000  (2019)
    34. Pirates of the Caribbean: AWE - - - - 637,000,000   (2007)
    35. Toy Story 3 - - - - - - - - - - - - - - - 631,000,000   (2010)
    36. Harry Potter 7 - - - - - - - - - - - - - 631,000,000   (2010)
    37. Jurassic World: Fallen Kingdom - - - 629,000,000 (2018)
    38. Harry Potter 5 - - - - - - - - - - - - - 628,000,000   (2007)
    39. The Hobbit: DOS - - - - - - - - - - - - - - 627,000,000   (2013)
    40. Fate of the Furious - - - - - - - - - - 617,000,000   (2017)
    41. Despicable Me 3 - - - - - - - - - - - - 612,000,000 (2017)
    42. Harry Potter 2 - - - - - - - - - - - - - 611,000,000   (2002)
    43. Harry Potter 6 - - - - - - - - - - - - - 608,000,000   (2009)
    44. Transformers 3 - - - - - - - - - - - - 606,000,000   (2011)
    45. Toy Story 4 - - - - - - - - - - - - - - -604,000,000  (2019)
  6. 3 hours ago, ThePrinceIsOnFire said:

    It's about putting things in perspective.

    The disney live action brand is a staple here in Italy, every and each live action (bar the covid ones) remake has had a gross of about 15M euros or more, with Dumbo being the lowest bar at 11M. 

    The little mermaid as an animated movie might not be as popular as Aladdin or The Lion King, but it's still well ahead in popularity if compared to something like Dumbo. 

    If an original movie had a gross of 10+M euros, like let's say Everything Everywhere all at once, then sure it would be a huge success.

    But this is basically perceived as a "sequel" in a franchise, much like anyhthing in the Marvel  or Star wars universe.

     

    So yes, it is a flop given the expectations, the circumstances and the brand it belongs to. Aladdin itself was labeled as a disappointement after it failed to reach 20 M euros, which was the expected outcome given the previous performances of comps like Cinderella and Beauty and the Beast.

     

    The  live action fatigue is pretty much a real thing if you look at the datas.  I might be "ragging" on it but I'm the only one is actually providing the numbers to comparable titles, which is how a box office analysis should be done.

    But if you or anyone else think that being the live action remake with the lowest number of total spectators isn't a flop then what can I do.

     

    I simply think that we can't apply the same rules to every market. This movie is flopping hard in so many markets that it might seem succesful here in Italy by comparison, but how can we forget that Italy is a family-friendly fantasy-friendly market?

    Even the nutcracker and the four realms almost hit 10 M euros here, and had more spectators than the little mermaid (due to inflaction).


     

     

    In Italy I have the sensation that Aladdin isn't as popular as it should (and that's a pity since it's my favourite Disney movie) and The Little Mermaid is certainly in its same category

     

    7 hours ago, ogkalu said:

    If Dumbo had a decent total then it had a decent total, regardless of the fact it was dumbo.

    TLK is your 8th biggest grosser ever. 65% down that isn't a flop no matter how much you say so. The numbers aren't amazing sure but that's about it. Bit weird how much you're ragging on it. 

     

    Yeah we could say that while The Little Mermaid had all the potential to reach 1B but will finish with just 550M, in Italy finishing with 12/13M instead of 15/20M isn't such a huge difference

  7. I can hardly believe it but it's already been year and half since the last time I posted it, so here it is updated:

     

    Box office of MCU movies in Italy:

     

    Phase I  (2008-2012)

     

    Iron Man - €7M

    The Incredible Hulk - €4M

    Iron Man 2 - €8.2M

    Thor - €7.5M

    Captain America - €6.2M

    The Avengers - €18M

     

    Phase II  (2013-2015)

     

    Iron Man 3 - €16.1M

    Thor 2 - €8.4M

    Captain America 2 - €7.1M

    Guardians of the Galaxy - €5.6M

    Avengers: Age of Ultron - €16.6M

    Ant-Man - €4.7M

     

    Phase III  (2016-2019)

     

    Captain America: Civil War - €11.3M

    Doctor Strange - €7.3M

    Guardians of the Galaxy 2 - €7.1M

    Spider-man: Homecoming - €8.6M

    Thor: Ragnarok - €8.8M

    Black Panther - €7.2M

    Avengers: Infinity War - €18.8M

    Ant-Man 2 - €4.9M

    Captain Marvel - €10.2M

    Avengers: Endgame - €30.3M

    Spider-man: Far From Home - €11.8M

     

    Phase IV  (2021-2022)

     

    Black Widow - €4.8M

    Shang Chi - €3.8M

    Eternals - €8.4M

    Spider-man: No Way Home - €24.9M

    Doctor Strange 2 - €13.7M

    Thor 4 - €10.8M

    Black Panther 2 - €8.5M

     

    Phase V (2023-)

     

    Ant Man 3 - €6M

    Guardians of the Galaxy 3 - €10.7M*

    • Like 4
  8. 2 hours ago, Zamor said:

    Weekend

    Jun 1-4

     

    1. TLM €2.9m (tot. €8.5m) (-20.2%)

    2. Spiderman €2.4m (OW)

    3. Fast X €0.9m (tot 10.9m) (-48.2%)

     

    The Fast Saga in Italy

    1. F7 €18.7m
    2. F8 €14.8m

    3. F6 €12.9m

    4. FX €10.9m

    5. F5 €10.9m

    6. F4 €8.4m

    7. F9 €4.9m (covid, released 3 months after Korea, 2 months after USA)

    8. F3 €3.4m

    9. F1 €2.8m

    10. F2 €2.8m

    Hobbs&Shaw €6.4m

     

    The situtation for the Little Mermaid is getting much better, will surely pass both Dumbo and Jungle Book now

     

    For other movies, Rapito by Bellocchio was on par with last weekend (450k euros and -1%), and the total is now over 1M

    • Like 1
  9. 7 hours ago, Brainbug said:

     

    Italy overperforming compared to other european markets??

     

    @MG10 what is this?

     

    Surprised by the mention, but the reason should simply be that we like Disney even more than the average and for the moment it shows, I think we are the fourth biggest market for this movie so far but our usually weak legs means we are probably going to finish a bit lower

     

    In any case I would also like to mention Cinderella and Maleficient 2 which grossed 15M here or Dumbo at 11M, all cases where we were either the 7th or 8th biggest market WW

    • Like 3
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