Ofcourse parents will prefer paying ~$80 a year and getting unlimited movies and shows for "free" over spending $100+ on a night out to the movies, the question is why has Disney made (and continues to make) that calculus so easy for them? I agree that it might be too late to put that genie in the bottle, I also think this is gonna impact animated movies in general beyond Disney... I can see the new Minions movie undershooting expectations in a couple of weeks as I don't think most normal people can tell the difference between what is a Disney or Dreamworks movie and will just expect to see it on a streaming service in short order.