Ok, lets complicate things a bit, shall we?
Draw a graph, with OW at x-axis and multiplier on y-axis. After you have done plotting, draw iso-awesomeness lines (contour lines, lines joining all points having some constant value, in this case awesomeness of the movie).
As for example, if you think Avatar and Titanic are equally awesome, then you should join the two points representing those two films (77M,10x) and (28M, 22x).
Lets see what happens next.