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#ED

4-Day Wknd Est: FF6 - 120M; TH3 - 51.2M; STID - 47M; Epic - 42.6M; IM3 - 24.3M; TGG - 17M

By #ED, in Numbers and Data

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#ED Global Phenomenon

#ED

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05/24/2013 8:18 AM"Fast & the Furious 6" got off to a roaring start at the box office, earning $6.5 million in late night shows on Thursday.That figure is a franchise best and easily tops the $3.8 million that "Fast Five," the previous installment in the cars and criminals series, earned two years ago in its midnight showings.http://www.thewrap.com/movies/article/box-office-fast-furious-6-nets-65m-late-night-shows-93666

Edited by iTz OnLy ED
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Shawn Robbins Global Phenomenon

Shawn Robbins

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Guess I'll post this in here too since it will become the main thread today:

 

 

One note to make about TH3's relative performance that does support the theory of backloading toward the weekend is that TH2 had a 32.9% midnight-of-OD ratio. TH3 had a 26.3% preview-of-OD ratio. In other words, it had a much stronger relative increase in business on Thursday proper (matinees and evening shows) than TH2. Considering TH3 had 9/10/11pm shows on Wednesday, if it were going to follow TH2's path to a tee it should have--in theory--had a ratio of no less than 33%.

 

It's still a big drop in nominal numbers, but, I think we should keep this in mind before lowering projections too far the other direction.

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