Wknd Est: DM2 - 44.7M ; GU2 - 42.5M; PR - 38.3M; Heat - 14M; TLR - 11.1M; MU - 10.6M (PG 100)

[Jandrew]

This weekend still managed to pull $190M with the top 12! Next week will be the first in a longg time that 2012 gets back on top. August looks miserable too, but im hoping itll be stronger than last years! Nased on circumstances, it should be.

Edited July 14, 2013 by jandrew

[baumer]

WB is giving PR a 15% Sunday drop.    

[druv10]

Expecting a 265 M finish. No?

 

 

280M+ is still doable. Remember it'll get a boost from Planes and also from LD weekend expansion. 

[Deep Wang]

Because that suggests that WOM maybe wasn't THAT great.

 

The second weekend is the second most important weekend because movies tend to leave theaters a lot quicker than they used to.

 

You need to just stop for a second and think about this.

 

We know what it made, it made 4x it's opening weekend.  

 

You can't spin WOM on a movie that came out 3 years ago.

[Cmasterclay]

Well I nailed the order/number questions for the BSG this week, but anything dealing with holdovers....

 

http://www.youtube.com/watch?v=WrjwaqZfjIY 

[John Marston]

Edited July 14, 2013 by baumer

[John Marston]

WB is giving PR a 15% Sunday drop.    

 

 

seems too optimistic 

[baumer]

Because that suggests that WOM maybe wasn't THAT great.

 

The second weekend is the second most important weekend because movies tend to leave theaters a lot quicker than they used to.

 

It also means that WOM spread quickly and the legs in the late run indicates that people liked it a lot.  This is box office 101.

[lab276]

Why?

Because I'd like 3D to die.

[ecstasy]

No. Its because people are STOOOOOOOOOOOOOOOOOOOOOOOOOOPID. In the eyes of fandom, general pubic is retarded for not spending their hard-earned money on geek masturbation material marketed 100% to geeks. Fuck em for picking the sequel to a well-liked comedy with a cast of actors they know and like that was actually sold to general audiences.

 

This cracked me up

[Leyla]

Speaking of CameronDiaz: will her Gambit movie with ColinFirth ever be released in the US or what?

def 1 of my fav movies this year Edited July 14, 2013 by Leyla

[druv10]

Because that suggests that WOM maybe wasn't THAT great.

 

The second weekend is the second most important weekend because movies tend to leave theaters a lot quicker than they used to.

 

 

Overall multiplier is more important than 2nd weekend drop pertaining to WOM. Noway to spin the 4 multiplier.   

[baumer]

1	1	Despicable Me 2	Uni.	$44,754,000	-46.4%	4,003	+6	$11,180	$229,237,000	$76	2
2	N	Grown Ups 2	Sony	$42,500,000	-	3,491	-	$12,174	$42,500,000	$80	1
3	N	Pacific Rim	WB	$38,300,000	-	3,275	-	$11,695	$38,300,000	$190	1
4	3	The Heat	Fox	$14,000,000	-43.5%	3,128	-56	$4,476	$112,363,000	$43	3
5	2	The Lone Ranger	BV	$11,140,000	-61.9%	3,904	-	$2,853	$71,101,000	$215	2
6	4	Monsters University	BV	$10,621,000	-46.1%	3,142	-597	$3,380	$237,760,000	-	4
7	5	World War Z	Par.	$9,430,000	-48.8%	3,003	-313	$3,140	$177,087,000	$190	4
8	6	White House Down	Sony	$6,150,000	-54.4%	2,566	-656	$2,397	$62,963,000	$150	3
9	8	Kevin Hart: Let Me Explain	LG/S	$5,000,000	-50.2%	892	+16	$5,605	$26,378,000	-	2
10	7	Man of Steel	WB	$4,825,000	-57.7%	2,150	-755	$2,244	$280,995,000	$225	5
11	9	This is the End	Sony	$2,950,000	-49.7%	1,394	-710	$2,116	$91,700,000	$32	5
12	10	Now You See Me	LG/S	$1,310,000	-54.1%	850	-756	$1,541	$113,288,000	$75	7
13	13	The Way, Way Back	FoxS	$1,110,000	+100.8%	79	+60	$14,051	$1,854,000	-	2
-	11	Star Trek Into Darkness	Par.	$690,000	-47.3%	403	-162	$1,712	$224,364,000	$190	9
-	N	Bhaag Milkha Bhaag	Relbig.	$670,000	-	140	-	$4,786	$670,000	-	1
-	12	Fast & Furious 6	Uni.	$535,000	-50.2%	397	-220	$1,348	$236,520,000	$160	8
-	15	20 Feet from Stardom	RTWC	$497,000	+2.7%	131	+42	$3,794	$1,771,000	-	5
-	14	Epic	Fox	$465,000	-9.1%	352	-76	$1,321	$104,856,000	$100	8
-	N	Fruitvale Station	Wein.	$377,000	-	7	-	$53,857	$377,000	-	1
-	17	Before Midnight	SPC	$314,000	-34.4%	154	-60	$2,039	$7,090,000	-	8
-	27	Unfinished Song	Wein.	$248,000	+1.8%	91	+21	$2,725	$793,000	-	4
-	22	The Croods	Fox	$247,000	-27.9%	243	-26	$1,016	$185,621,000	$135	17
-	16	Iron Man 3	BV	$241,000	-50.0%	199	-95	$1,211	$406,850,000	$200	11
-	18	The Internship	Fox	$216,000	-53.0%	233	-146	$927	$43,219,000	$58	6
-	28	The Attack	Cohen	$168,000	-14.0%	55	+2	$3,055	$715,000	-	4
-	24	The Bling Ring	A24	$150,000	-53.5%	97	-62	$1,546	$5,450,000	-	5
-	30	Fill the Void	SPC	$137,000	-15.2%	64	+5	$2,141	$1,406,000	-	8
-	23	The Purge	Uni.	$124,000	-61.6%	179	-77	$693	$63,796,000	$3	6
-	32	I'm So Excited	SPC	$110,000	-22.3%	22	+6	$5,000	$474,000	-	3
-	35	Frances Ha	IFC	$96,900	-13.2%	57	-13	$1,700	$3,796,000	-	9
-	29	The East	FoxS	$94,800	-42.4%	71	-31	$1,335	$2,127,100	-	7
-	34	Pain and Gain	Par.	$71,000	-39.4%	150	-20	$473	$49,659,000	$26	12
-	N	Killing Season	MNE	$25,600	-	12	-	$2,133	$25,600	-	1
-	N	Crystal Fairy	IFC	$24,000	-	2	-	$12,000	$24,000	-	1
-	N	Still Mine	Gold.	$21,000	-	4	-	$5,250	$21,000	-	1
-	46	G.I. Joe: Retaliation	Par.	$17,000	-50.3%	41	-22	$415	$122,511,000	$130	16
-	44	Stuck in Love	MNE	$12,800	-63.4%	15	-6	$853	$61,700	-	2
-	59	Byzantium	IFC	$12,000	-4.8%	12	+6	$1,000	$63,000	-	3
-	N	Dealin' With Idiots	IFC	$12,000	-	1	-	$12,000	$12,000	-	1
-	53	What Maisie Knew	MNE	$9,600	-36.7%	13	+1	$738	$1,044,600	-	11
-	N	Pawn Shop Chronicles	Anch.	$4,700	-	15	-	$313	$4,700	-	1

 

[TMP]

This weekend still managed to pull $190M with the top 12! Next week will be the first in a longg time that 2012 gets back on top. August looks miserable too, but im hoping itll be stronger than last years! Nased on circumstances, it should be.

 

I would say 'but what about Elysium?', but after Pacific Rim flopped, I don't think that the GA likes original films, and that Smurfs 2 might be the biggest film of the month...

[Godzilla]

38.3M for PR is better than expected. 100M is locked. 115-130M is what I'm expecting.

[baumer]

Everything in the top 15 fell more than 40%.  So last week was very inflated.  The MU and DM2 drops are very good.

[John Marston]

disgusting hold for MOS. 300m is dead

[CJohn]

I would say 'but what about Elysium?', but after Pacific Rim flopped, I don't think that the GA likes original films, and that Smurfs 2 might be the biggest film of the month...

How is Smurfs 2 going to top Despicable Me 2?

[lab276]

This weekend still managed to pull $190M with the top 12! Next week will be the first in a longg time that 2012 gets back on top. August looks miserable too, but im hoping itll be stronger than last years! Nased on circumstances, it should be.

I see only next week. Then 2012 slowed right down. It was a hard slog to the Looper and Hotel Transylvania.

[TMP]

How is Smurfs 2 going to top Despicable Me 2?

 

Biggest film of August