Thursday Numbers | Insidious Chapter 2 - 1.5M Late Shows As Year’s Top Horror Pre-Seller

[CJohn]

‘Insidious 2′ Scares Up Solid $1.5M Late Shows As Year’s Top Horror Pre-Seller; De Niro’s ‘The Family’ Posts Poor Advance Sales

Edited September 13, 2013 by CJohn

[Gopher]

Half of what The Conjuring did, but that opened in the summer... still don't expect a bigger opening day than 10-11m or so. 

[CJohn]

The first did 54M. Some people are predicting 40-45M OW for this. I am not sure why.

[RyneOh1040]

The first did 54M. Some people are predicting 40-45M OW for this. I am not sure why.

Me either.  I think anything over 30 is a HUGE success.

[CJohn]

Me either.  I think anything over 30 is a HUGE success.

I think over 25M is already fantastic.

[Krissykins]

$30M would be a breakout because the first isn't as popular as people think it was.

 

And it's legs werent all down to WOM (I've said this 100 times - studio saved marketing spend beyond OW).

 

I think Insidious 2 will do about $25m.

[lab276]

Let's not forget this:"Only three live-action movies have ever opened over $30 million in September, and only one (The Exorcism of Emily Rose) have done so in the past decade."http://www.boxofficemojo.com/news/?id=3729&p=.htm

[ChD]

The first did 54M. Some people are predicting 40-45M OW for this. I am not sure why.

 

Star Trek 2 syndrome.

[CaptainJackSparrow]

Still expecting huge numbers.

[ChD]

Still expecting huge numbers.

 

I don't see it opening higher than 25M for a reason.

[ecstasy]

‘Insidious 2′ Scares Up Solid $1.5M Late Shows As Year’s Top Horror Pre-Seller; De Niro’s ‘The Family’ Posts Poor Advance Sales

 

 

This is confusing. Was "The Family" supposed to be big on pre-sales? What am I missing? That's not news Nikki.

[Krissykins]

People could be waiting to see it on Friday the 13th as it's been heavily marketed that way.

 

We'll see. But I think about $24-25m.

[Poseidon]

Let's not forget this:"Only three live-action movies have ever opened over $30 million in September, and only one (The Exorcism of Emily Rose) have done so in the past decade."http://www.boxofficemojo.com/news/?id=3729&p=.htm

 

Self fulfilling prophecy...

 

You can't have a hit in September, when you don't open movies people actually want to see...

[The Stingray]

35m at least for Insidious.

[mcclaine]

The first did 54M. Some people are predicting 40-45M OW for this. I am not sure why.

The Conjuring factor. 

[kitik]

from BOM:

 

 

TD	YD	Title (Click to View)	Studio	Daily Gross	% +/- YD / LW		Theaters / Avg		Gross To-Date	Day
1	1	Riddick	Uni.	$1,009,775	-15%	-	3,107	$325	$24,266,375	7
2	2	Lee Daniels' The Butler	Wein.	$714,889	-6%	-37%	3,330	$215	$94,459,118	28
3	3	We're the Millers	WB	$586,428	-8%	-26%	3,445	$170	$126,187,096	37
4	4	Instructions Not Included	LGF	$412,737	-10%	-26%	717	$576	$22,330,698	14
5	5	Elysium	TriS	$275,862	-9%	-31%	2,241	$123	$86,337,615	35
6	6	Blue Jasmine	SPC	$240,809	-7%	-25%	1,069	$225	$26,086,554	49
7	7	The World's End	Focus	$191,948	-14%	-42%	1,520	$126	$22,664,616	21
8	9	Planes	BV	$190,421	-4%	-47%	3,033	$63	$79,917,656	35
9	8	This is the End	Sony	$166,864	-18%	-	2,161	$77	$99,641,402	93
10	10	The Mortal Instruments: City of Bones	SGem	$143,123	-9%	-55%	2,519	$57	$28,514,606	23
11	11	Getaway (2013)	WB	$125,143	-17%	-48%	2,135	$59	$9,296,813	14
12	14	One Direction: This is Us	TriS	$115,854	+1%	-73%	2,735	$42	$24,487,202	14
13	12	2 Guns	Uni.	$110,705	-14%	-32%	1,165	$95	$72,578,400	42
14	16	Percy Jackson: Sea of Monsters	Fox	$100,225	-0%	-48%	2,045	$49	$60,210,439	37

 

[Impact]

Oh here it is-okay so I was laughed at for my 25M OW earlier....my final was 30M.

[CJohn]

Nikki, I am waiting for some Friday numbers. I need a fun Friday here for a change.

[Impact]

Nikki has been replaced by her sister...Vikki!

(Actually I knew twins in HS named Nikki and Vikki)

[Goffe]

well, I think I was wrong about Insidious 2