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Tuesday Numbers- Gravity 4 Million (ERC)

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Shawn, here are numbers I ran yesterday after the Monday numbers came in.  Too low for Friday?

 

 

Monday

6.2

Tuesday

4.5

Wednesday

3.2

Thursday

3.0

Friday-Sun

8.5

11.8

8.3

$28.6m 3rd weekend.  

 

 

OR

 

 

Mon 6.2

Tue 4.5

Wed 3.6

Thur 3.2

Fri-Sun

9.0 

12.6 

8.9

$30.5m 3rd weekend.

Edited by lilmac
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I wonder how much more the movie would gross if it opens in, say, August, or late July.

Warner puts too much stock in PACIFIC RIM which should be the late April kind of movie.

Look at GI JOE2, mediocre movie, gets $370M WW by opening way back in March.

GRAVITY should be a July or August movie. What a wasted opportunity...

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It's impressive for an October movie

But imagine what it could do during

summer...

 

Or imagine what Pacific Rim could have done in an empty market in october.

It's the perfect spot for an original movie. Look how Gravity was able to be the movie in the spotlight with nothing else opening, it's not that easy to generate that attention between Iron Man and Fast 6, you can bet on that.

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There's no guarantee it would have done better in the summer. First of all, it wouldn't have been built up for an entire month as basically the must see movie of the season; second of all, it wouldn't have been able to own the first several weeks of its release due to all the competition. Like THG last year, Gravity is a huge off-season blockbuster that was able to become a huge blockbuster precisely because it opened off-season. 

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Or imagine what Pacific Rim could have done in an empty market in october.It's the perfect spot for an original movie. Look how Gravity was able to be the movie in the spotlight with nothing else opening, it's not that easy to generate that attention between Iron Man and Fast 6, you can bet on that.

Pacific Rim would never do better. It is a niche film period. Not to mention it has one of the best dates in the summer
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