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The Lego Movie (2014) OS Thread

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Which isn't exactly a problem for a film with a mere $60 millon production cost.

We don't know distribution and marketing costs. I think they are much more, and outside Usa and UK, more than studio revenues (according to Rentrak at least 50 markets opened, average gross 1,5M$, average studio revenues 800K$ for each one!)
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I noticed sk and Japan are opposites when it comes to hollywood animated films. Disney&pixar do really poorly in korea while dreamworks does really really well. I think the opposite is true in Japan.

 

Frozen is a pixar movie, And Frozen rulled the Korea box office for weeks

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Off to a good start in Austria + Germany - but I can't help but think that marketing dropped the ball with this one. Especially since it's clear from markets where it's been in release for a while that this is very enjoyable for adults, too. So marketing it as a pure kid's animation wass a bad decision; this might have opened 30% higher with proper marketing! Hopefully WOM will spread so at least legs will be good!

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Could 200 OS happen? I guess the good numbers in Aus and Germany will help...

It needs +25M$ in Australia. Unfortunately Lego was lacking everywhere in no-english language countries, and totally bombed in asian big markets (Frozen, for example, grossed 215M$ in China+ SK+Japan), I think because screenplay loses more of its meaning with dubbing . So Austria+Germany, its last markets opened, could give 10M$ at maximum.
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20mil US$ might happen in Austria+Germany if WOM is good - Easter holidays will help!

Is very very hard

 

Lego in Europe (no-english language at 6 april 2014)

 

Austria     $62,422 (limited opening weekend)

Belgium   $2,226,846

Bulgaria   $93,527

Croatia   $285,321

Czech Republic $1,201,725

Denmark   $2,909,554

Finland   $1,764,186

France   $11,649,032 (world highest grossing no-english language market)

Greece $519,661

Hungary   $791,334

Iceland   $263,504

Italy   $4,689,551

Netherlands   $4,332,003

Norway $2,239,641

Poland $3,937,105

Portugal $1,086,024

Serbia & Monten.  $71,592

Slovakia $581,463

Slovenia $111,443

Spain   $7,064,347

Sweden $2,320,907

 

Total $48,200,000

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It needs +25M$ in Australia. Unfortunately Lego was lacking everywhere in no-english language countries, and totally bombed in asian big markets (Frozen, for example, grossed 215M$ in China+ SK+Japan), I think because screenplay loses more of its meaning with dubbing . So Austria+Germany, its last markets opened, could give 10M$ at maximum.

25m USD in Australia is very possible. Lego movie had a 9m AUD opening week (about 8m USD). It was #2 on the weekend behind captain America but took #1 for the week. Good signs. (We have the Easter school holidays here at the moment which is boosting everything)
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Who thinks The LEGO Movie (currently $452.8M) will surpass Wreck-It Ralph ($471.2M) in worldwide grosses? A discomforting yet inevitable notion...

It's domestic run come to an end, but last foreign markets in play (Australia, Germany, New zealand) could done another 15/20M$ it needs to surpass WiR worldwide. LM had a fantastic run domestically and in foreing english language markets but was lacking in non english language countries: in about 50 markets combined it grossed less than Frozen in Japan.

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If an animated Movie makes almost half of its international BO in Australia and UK, there is something fundamentally wrong with it. I don't believe there is any language barrier what so ever. It must be a cultural thing of some sort. I have played with my Lego-stones (some time ago) and Batman is my favorite SH (if I have any), but I would never consider watching such a movie in a cinema (or at home for that matter). For me it is simply too childish. 

A movie that makes 3/4th of its BO in 4 English speaking countries is ridiculous.

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