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ITALY (Botteghino): 'Kung Fu Panda 4' stronger than predecessor

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Crazy 50% increase for Parasite on Tuesday (usually flat from Monday here, as discount tickets are on Wednesday), and the top spot easily reached (157K, 2.56M total).

 

This week we have Fantasy Island, Sonic and local drama Gli Anni Più Belli. If it wasn't for the latter, Parasite could even win the weekend!

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Thursday numbers (13/02)

 

1 GLI ANNI PIU' BELLI 13/02/2020 ITA 01 DISTRIBUTION € 251.682 41.248 € 253.660 41.574
2 PARASITE 07/11/2019 KOR ACADEMY TWO DISTR. S.R.L. € 132.528 21.635 € 2.874.400 452.928
3 SONIC - IL FILM (SONIC THE HEDGEHOG) 13/02/2020 USA 20TH CENTURY FOX ITALIA S.P.A. € 118.182 20.176 € 118.182 20.176
4 ODIO L'ESTATE 30/01/2020 ITA MEDUSA FILM S.P.A. € 59.362 9.789 € 5.985.473 918.889
5 BIRDS OF PREY (E LA FANTASMAGORICA RINASCITA DI HARLEY QUINN) 06/02/2020 USA WARNER BROS ITALIA S.P.A. € 54.011 8.686 € 1.561.212 232.532
6 1917 23/01/2020 GBR 01 DISTRIBUTION € 43.727 7.491 € 5.942.164 917.136
7 DOLITTLE 30/01/2020 USA UNIVERSAL S.R.L. € 34.568 6.146 € 3.761.208 595.472
8 FANTASY ISLAND 13/02/2020 USA WARNER BROS ITALIA S.P.A. € 27.380 4.545 € 27.380 4.545
9 JOJO RABBIT 16/01/2020 USA WALT DISNEY S.M.P. ITALIA € 19.101 3.467 € 3.604.013 568.043
10 MEMORIE DI UN ASSASSINO - MEMORIES OF MURDER (SALINUI CHUEOK) 13/02/2020 KOR ACADEMY TWO DISTR. S.R.L. € 11.953 1.992 € 12.784 2.135

 

 

As expected, the local drama Gli Anni più Belli opened at the top with ease, and destroyed the other Italian products. It should see a pretty huge bump today.

Sonic opened relatively well, certainly better than what one would have thought a few months ago. It should take the 2nd spot this weekend with 1.5M or so, the equivalent of a 30M OW in NA.

Parasite will likely come in third, but that's everything but disappointing. The movie is looking at a weekend above 1M and a 200%+ rise from last weekend. If it holds well enough the weekend after, the movie will eventually enter blockbuster territory (5M+ euros). 

Fantasy Island failed as expected.

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VD numbers

 

1 GLI ANNI PIU' BELLI 13/02/2020 ITA 01 DISTRIBUTION € 563.718 90.436 € 818.939 132.250
2 PARASITE 07/11/2019 KOR ACADEMY TWO DISTR. S.R.L. € 271.459 42.372 € 3.147.713 495.650
3 ODIO L'ESTATE 30/01/2020 ITA MEDUSA FILM S.P.A. € 212.533 33.174 € 6.199.175 952.259
4 SONIC - IL FILM (SONIC THE HEDGEHOG) 13/02/2020 USA 20TH CENTURY FOX ITALIA S.P.A. € 188.755 32.070 € 308.011 52.436
5 BIRDS OF PREY (E LA FANTASMAGORICA RINASCITA DI HARLEY QUINN) 06/02/2020 USA WARNER BROS ITALIA S.P.A. € 148.807 22.450 € 1.710.284 255.025
6 DOLITTLE 30/01/2020 USA UNIVERSAL S.R.L. € 112.429 18.429 € 3.874.118 613.985
7 1917 23/01/2020 GBR 01 DISTRIBUTION € 95.695 15.066 € 6.038.390 932.319
8 FANTASY ISLAND 13/02/2020 USA WARNER BROS ITALIA S.P.A. € 89.852 14.011 € 117.349 18.575
9 JOJO RABBIT 16/01/2020 USA WALT DISNEY S.M.P. ITALIA € 35.066 5.482 € 3.639.584 573.632
10 IL DIRITTO DI OPPORSI (JUST MERCY) 30/01/2020 USA WARNER BROS ITALIA S.P.A. € 28.402 4.500 € 1.139.258 180.763

 

Great jump for Parasite, which now has a decent shot at beating Sonic over the weekend. The videogame adaptation either just received a very small boost from the "holiday" (which is definitely possible) or was somehow frontloaded.

Today's holds are going to be all over the place.

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It's definitely going to flop. The question is...what the heck are they doing with this movie? It's still listed everywhere as a Feb 20th release, but it doesn't look like it. Space Cinema (#1 theater chain in Italy) doesn't even list it among their upcoming movies, and they're even listing freaking Charlie's Angels which comes out in a few weeks and will be a failure. Uci (2nd biggest chain) for some reason is already selling tickets for the movie, but for the 9/10/11 March frame only, which makes me think they have so little faith in the movie that they'll treat it as one of those "3-day events released on weekdays and give that short window to the few people that will show some sort of interest in it. If that's the case, I'm seeing Italy contributing for 200/300K to the movie's total.

 

 

Weekend numbers (14/17 February)

 

1. GLI ANNI PIU’ BELLI (ITA) – € 2.896.109 (445.778 we admissions) 817 screens / 3.545 avg – Tot. € 2.898.088 (446.104 tot adm) // NEW

2. SONIC – € 1.445.090 (229.792) 457/3.162 – Tot. € 1.445.090 (229.792) // NEW

3. PARASITE – € 1.401.083 (209.797) 411/3.409 – Tot. € 4.142.955 (641.090) // +321%

4. ODIO L’ESTATE (ITA) – € 980.701 (147.974) 445/2.204 – Tot. € 6.907.013 (1.057.113) // -46%

5. BIRDS OF PREY – € 597.089 (86.358) 393/1.519 – Tot. € 2.104.291 (310.204) // -50%

6. DOLITTLE – € 586.384 (92.144) 366/1.602 – Tot. € 4.313.119 (681.488) // -50%

7. 1917 – € 451.440 (67.069) 342/1.320 – Tot. € 6.350.264 (976.810) // -49%

8. FANTASY ISLAND – € 351.059 (52.210) 262/1.340 – Tot. € 351.059 (52.210) // NEW

9. JOJO RABBIT – € 199.387 (29.429) 183/1.090 – Tot. € 3.784.543 (594.068) // -49%

10. JUST MERCY – € 114.843 (17.412) 115/999 – Tot. € 1.217.083 (192.236) // -66%

 

A pretty decent weekend overall, up 8.29% from the same weekend last year. 2020 now up 22.31% from 2019.

February is still down from last year (-5%) but the gap is reducing.

 

Sonic posted a respectable opening, though definitely sub-par relatively to the ones it got in NA and in Western Europe. The movie lost by a wide margin the competition against last year's Detective Pikachu (2.4M OW), though it should get better legs (Pikachu did like 2.2x its OW, very poor).

 

Parasite is, just like in many other countries, the story of the weekend. Crazy high jump and 2nd best PSA after Gli Anni Più Belli. If it performs in line with the average Oscar winner, it should hold well next weekend, and then freefall quickly. Projecting a 6M finish, more than enough to get in the top 20 of the year.

 

As expected, the other Oscar-related products fell quite hard, especially Just Mercy has it was the weaker of the bunch in terms of relevance. Little Women stands at 5.798M after a 65K weekend. Joker up to 29.555.574 after a 32K weekend.

 

Birds of Prey's hold is pretty bad, as it should be the best one of its run if it follows the norm. It should still beat Dark Phoenix in the end (500K 2nd weekend, 1.8M total, 2.75M finish) though I wouldn't bet anything on a 3+ finish.

 

Next weekend we have Bad Boys For Life and Call of the Wild. Should be a decent weekend.

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Ok, it looks like Cats is indeed releasing tomorrow. That said, it is also confirmed that the distribution is really dumping it: Uci Cinemas theaters have all their showings listed till next Wednesday, and Cats is getting only 1 showing per day (or 2 somewhere on Sunday). Guess a debut outside the top 10 is possible, with maybe 100/150K over the weekend.

 

Also, Call of the Wild is receiving a lot of showtimes. Not sure if that's enough for a top 3 placement, but at least it's a good sign.

 

 

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Okay, just 110 screens for Cats, basically a bit more than a limited release.

 

Call of the Wild is released in 500 screens, Bad Boys 3 gets 450 and local comedy La Mia Banda Suona il Pop gets 400.

 

This is a weekend with a potential of four 2M+ (300K adm) movies. Could even be zero though.

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Thursday numbers - aka Bad Numbers For Life

 

1 GLI ANNI PIU' BELLI 13/02/2020 ITA 01 DISTRIBUTION € 166.756 28.347 € 3.792.151 607.825
2 BAD BOYS FOR LIFE 20/02/2020 USA WARNER BROS ITALIA S.P.A. € 148.303 22.704 € 148.330 22.708
3 PARASITE 07/11/2019 KOR ACADEMY TWO DISTR. S.R.L. € 86.804 14.061 € 4.621.441 724.900
4 IL RICHIAMO DELLA FORESTA (THE CALL OF THE WILD) 20/02/2020 USA WALT DISNEY S.M.P. ITALIA € 65.216 10.990 € 65.216 10.990
5 SONIC - IL FILM (SONIC THE HEDGEHOG) 13/02/2020 USA 20TH CENTURY FOX ITALIA S.P.A. € 47.719 8.659 € 1.743.084 284.573
6 CATTIVE ACQUE (DARK WATERS) 20/02/2020 USA EAGLE PICTURES S.P.A. € 29.085 5.079 € 29.085 5.079
7 ODIO L'ESTATE 30/01/2020 ITA MEDUSA FILM S.P.A. € 28.616 4.641 € 7.103.396 1.091.399
8 LA MIA BANDA SUONA IL POP 20/02/2020 ITA MEDUSA FILM S.P.A. € 26.862 4.712 € 26.862 4.712
9 BIRDS OF PREY (E LA FANTASMAGORICA RINASCITA DI HARLEY QUINN) 06/02/2020 USA WARNER BROS ITALIA S.P.A. € 15.263 2.436 € 2.243.678 333.688
10 1917 23/01/2020 GBR 01 DISTRIBUTION € 13.779 2.385 € 6.473.698 999.062

 

Well, hard to imagine a bigger disaster. Gli Anni Più Belli remains on top, headed for a likely sub-2M weekend. Bad Boys 3 did quite good to be honest and may get a debut above 1.5M (200k adm), though that doesn't mirror the general increase the movie has had over BB2 both dom and os. Parasite's hold looks nothing more than solid. Call of the Wild will have a hard time even reaching the million mark (guess the CGI dog hurt it) and only managed to destroy Sonic's legs. Local comedy La Mia Banda Suona il Pop flopped. 

 

Aaand the comical note: Cats debuts OUTSIDE THE TOP 20 (#21) with 2790 euros. Average of 3/4 people per screen. Insane. 

 

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Yeah, this has started to explode earlier and worse than expected. Next week universities around where I live are closed, football matches are suspended. A good friend of mine decided to skip tonight's disco and Monday's theater, and I'm pretty sure most are thinking the same. Panic was created in just a couple of days.

 

On Friday, the box office was up 8% from the same Friday last year. Saturday is down 30%, and it can't be all attributed to Carnival and the relative hot weather. Pretty sure today there are going to be abnormal decreases from Sat to Sun. The virus has also so far hit the north, which is where movies do most of their business.

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