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ITALY (Botteghino): 'Minions 2' on course to become biggest film of 2022

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What was the reason for its hold? Holidays? What competition does it face in the coming weeks?

 

No reason. WOM maybe! 3rd WE drop are worse than 2nd but the internal multiplier of the 2nd WE was ridicously amazing.

 

Even with 50% drops from now on, 20 M EU are easily done.

 

This is really the story of the year: no Minions, no Furious, no Cinderella, no 50 Shades, this is!

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Incassi film d’animazione in Italia (since '94) 

 

  1. Ice Age 3 29.69

  2. Madagascar 2 25.09

  3. The Lion King 23.47=19.42 + 4.05 (3D)

  4. Minions 22,24

  5. Madagascar 3 21,91 mln

  6. Alla ricerca di Nemo 21.85

  7. Madagascar 21.20

  8. Shrek 2 20.84

  9. Shrek 3 20.24

  10. Frozen 19,37

  11. Ice Age 2 18.62

  12. Ratatouille 17.47

  13. A Christmas' Carol 17.08

  14. Kung fu panda 17.04

  15. Shrek 4 17.02

  16. Ice Age 4 16,57

  17. Puss in Boots 16.31

  18. I Simpsons – Il film 16.20

  19. Il gobbo di Notre Dame 16.13

  20. Despicable Me 2 15,96

  21. UP 15.78

  22. Gli incredibili 15.57

  23. Tarzan 15.04

  24. Toy Story 3 13.60

  25. Inside Out 13,58

  26. Despicable me 12.53

  27. Kung fu panda 2 12.53

  28. Cars  13.12

  29. I Croods 11,52

  30. Pocahontas 10.72

  31. Tangled 10.55

  32. Cars 2 10.45

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Incassi film d’animazione in Italia (since '94) 

 

  1. Ice Age 3 29.69

  2. Madagascar 2 25.09

  3. The Lion King 23.47=19.42 + 4.05 (3D)

  4. Minions 22,24

  5. Madagascar 3 21,91 mln

  6. Alla ricerca di Nemo 21.85

  7. Madagascar 21.20

  8. Shrek 2 20.84

  9. Shrek 3 20.24

  10. Frozen 19,37

  11. Ice Age 2 18.62

  12. Ratatouille 17.47

  13. A Christmas' Carol 17.08

  14. Kung fu panda 17.04

  15. Shrek 4 17.02

  16. Ice Age 4 16,57

  17. Puss in Boots 16.31

  18. I Simpsons – Il film 16.20

  19. Il gobbo di Notre Dame 16.13

  20. Despicable Me 2 15,96

  21. UP 15.78

  22. Gli incredibili 15.57

  23. Tarzan 15.04

  24. Toy Story 3 13.60

  25. Inside Out 13,58

  26. Despicable me 12.53

  27. Kung fu panda 2 12.53

  28. Cars  13.12

  29. I Croods 11,52

  30. Pocahontas 10.72

  31. Tangled 10.55

  32. Cars 2 10.45

 

Cool! Minions has a shot at 2nd or 3rd all time and IO will definitely be in the top 5 or 7! Huge success for both films considering the market isn't growing!

I remember edroger was saying no way Minions makes closer to Madagascar since the prices changed and the market slowed down..

Italy is the surprise market of this summer!

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Cool! Minions has a shot at 2nd or 3rd all time and IO will definitely be in the top 5 or 7! Huge success for both films considering the market isn't growing!

I remember edroger was saying no way Minions makes closer to Madagascar since the prices changed and the market slowed down..

Italy is the surprise market of this summer!

 

Minions likely won't pass nor M2 neither TLK. 

 

Looking at this chart, I should spend 2 words:

 

1. all animated movies before 2009 are 2D only. For Example Madagascar 2  (25 M EU)) had 4 M in attendance, the same of IA3 (30 M EU); Minions has 3,37 M

 

2. this are "Cinetel" datas. This society started collecting number back in '94 but during the first years these datas were partial (Cinetel didn't control all the screens and cinemas). Older movies are disadvataged. For Example TLK made "19 M" Cinetel in '94 but the real number is "33 M". On the other hand, today Cinetel covers essentially the whole market (so its datas are complete).

Obviously this process was gradual (so Finding Nemo number is also incomplete, but it was affected less than TLK). 

So, in addition to 3D prices and inflation, this is a factor you should consider.

 

3. This chart is made with attendance (complete - not with Cinetel datas), since 1980

 

  1. 8.640.000 - THE LION KING 1994

  2. 7.194.000 - ALADDIN 1993

  3. 5.957.000 - LA BELLA E LA BESTIA 1992

  4. 4.893.000 - IL GOBBO DI NOTRE DAME 1996

  5. 4.508.000 - MADAGASCAR 2 2008

  6. 4.392.000 - FINDING NEMO 2003

  7. 4.266.000 - ICE AGE 3 2009

  8. 4.076.000 - MADAGASCAR 2005

  9. 4.069.000 - SHREK 2 2004

  10. 4.024.000 - TARZAN (Disney) 1999

  11. 3.813.000 - SHREK 3 2007

     

    For Example M3 only has 3,0 M attendance, Minions is at about 3,4-3,5

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Minions likely won't pass nor M2 neither TLK. 

 

Looking at this chart, I should spend 2 words:

 

1. all animated movies before 2009 are 2D only. For Example Madagascar 2  (25 M EU)) had 4 M in attendance, the same of IA3 (30 M EU); Minions has 3,37 M

 

2. this are "Cinetel" datas. This society started collecting number back in '94 but during the first years these datas were partial (Cinetel didn't control all the screens and cinemas). Older movies are disadvataged. For Example TLK made "19 M" Cinetel in '94 but the real number is "33 M". On the other hand, today Cinetel covers essentially the whole market (so its datas are complete).

Obviously this process was gradual (so Finding Nemo number is also incomplete, but it was affected less than TLK). 

So, in addition to 3D prices and inflation, this is a factor you should consider.

 

3. This chart is made with attendance (complete - not with Cinetel datas), since 1980

 

  1. 8.640.000 - THE LION KING 1994

  2. 7.194.000 - ALADDIN 1993

  3. 5.957.000 - LA BELLA E LA BESTIA 1992

  4. 4.893.000 - IL GOBBO DI NOTRE DAME 1996

  5. 4.508.000 - MADAGASCAR 2 2008

  6. 4.392.000 - FINDING NEMO 2003

  7. 4.266.000 - ICE AGE 3 2009

  8. 4.076.000 - MADAGASCAR 2005

  9. 4.069.000 - SHREK 2 2004

  10. 4.024.000 - TARZAN (Disney) 1999

  11. 3.813.000 - SHREK 3 2007

     

    For Example M3 only has 3,0 M attendance, Minions is at about 3,4-3,5

 

Minions grossed 800k this week so if it drops 50% from now on, it will come very close to TLK or pass it. So impressive!

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Roughly €3.65M weekend and €18.7M total. It's got one more weekend before the arrival of MR2 and HT2 so I think becoming second biggest animated film is guaranteed. If its holds are exceptional, then maybe first?? (long shot though - Ice Age 3 is SO HUGE)

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IO will likely beat Minions in Italy. 

 

IO will ALMOST DEFINITELY beat Minions in Italy.  :D

I would never have expected this, especially given how well Minions performed in Italy.

And now it's shaping up to have a similarly impressive run in Germany.

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IO will ALMOST DEFINITELY beat Minions in Italy. :D

I would never have expected this, especially given how well Minions performed in Italy.

And now it's shaping up to have a similarly impressive run in Germany.

Yeah, releasing late seems to have done the trick for IO. Seeing how the OW in these two markets were huge unlike the avg openings in most other European markets it seems some WOM had already spread to these territories. Edited by Infernus
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Yeah, releasing late seems to have done the trick for IO. Seeing how the OW in these two markets were huge unlike the avg openings in most other European markets it seems some WOM had already spread to these territories.

 

I think it's partly also that school holidays are now finished in both countries, latest regions/states: Bavaria, and Baden-Württemberg in Germany and nearly complete Italy, back to school since 14 to 16 September (exception: South Tirol and Trentino).

 

The first couple of weeks lots of stress like buying new school material, sports gear,... and getting back to the scholl day-to-day rhythm, a bit more laid back as usually no / not a lot of tests this early in the new school year are to expect, finally no heat wave anymore (this year was extreme in my region)....

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Anyone have an Italy update?

1.HT2:€ 3.179.304 

2.IO: € 2.170.319 (-45%)/21.717.851 

3.TM: € 1.648.432 (-28%)/€ 4.625.722

4.Black Mass:€1.070.666

5.Fathers and Daughters:€875,2348(-15%)/€2.247.488)

Edited by efialtes76
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IO on Monday passes Finding Nemo: is now the highest grossing Disney/Pixar movie ever in local currency (cause the weak ER is still behind FN and Frozen in $). Could finish at #2 or #3 animated ever (1-Ice Age 3 29,7 Meuro 2- Madagascar 2 25,1Meuro)

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