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Happy Summer Movie Season. Play the summer game.

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ITALY (Botteghino): 'Endgame' becomes biggest superhero film in only 7 days.

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16/03/19 (Sunday)

 

1 PETS 2 - VITA DA ANIMALI (THE SECRET LIFE OF PETS 2) 06/06/2019 USA UNIVERSAL S.R.L. € 215.519 32.708
2 ALADDIN 22/05/2019 USA WALT DISNEY S.M.P. ITALIA € 157.121 23.199
3 X-MEN: DARK PHOENIX (DARK PHOENIX) 06/06/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 144.634 20.820
4 IL TRADITORE 23/05/2019 ITA 01 DISTRIBUTION € 77.730 11.429
5 I MORTI NON MUOIONO (THE DEAD DON'T DIE) 13/06/2019 USA UNIVERSAL S.R.L. € 64.100 9.004
6 GODZILLA 2: KING OF THE MONSTERS (GODZILLA: KING OF THE MONSTERS) 30/05/2019 USA WARNER BROS ITALIA S.P.A. € 54.092 7.709
7 IL GRANDE SALTO 13/06/2019 ITA MEDUSA FILM S.P.A. € 47.146 7.282
8 ROCKETMAN 29/05/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 34.749 4.963
9 POLAROID 06/06/2019 USA NOTORIOUS PICT. S.P.A. € 30.317 4.557
10 BEAUTIFUL BOY 13/06/2019 USA 01 DISTRIBUTION € 23.398 3.631

 

Abysmal Sunday, with drops all around. Pets 2 dropped in the high 30's from last weekend, mid-40's for Dark Phoenix and high 40's for Aladdin. And Godzilla...oh well. Even Dark Phoenix will beat it.

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WEEKEND ACTUALS 13-16 JUNE

- all in million € -

 

RANK MOVIE WEEKEND GROSS HOLD TOTAL GROSS PROJECTED GROSS
1 The Secret Life of Pets 2 0.65 -37% 2.12 3.60
2 X-Men: Dark Phoenix 0.51 -44% 1.80 2.60
3 Aladdin 0.51 -49% 13.96 14.80
4 Il Traditore (It) 0.25 -46% 3.98 4.50
5

The Dead Don't Die

0.23 NEW 0.23 0.50
6 Godzilla: KOTM 0.18

-55%

2.01 2.30
7 Il Grande Salto (It) 0.15 NEW 0.15 0.40
8 Rocketman 0.12 -59% 1.45 1.60
9 Polaroid 0.12 -40% 0.43 0.60
10 Dolor y Gloria (Esp) 0.07 -36% 2.93 3.00

 

 

Another weekend down (-8.74%) from the same weekend last year. 2019 is still above 2018, by 4.93%.

 

Pets 2 barely makes it to 100K admissions. The hold is fine, though a little underwhelming. Remember that in Italy movies often get their best hold either in their 2nd or 3rd weekend. It should male 1M+ over the next 10 days, and then drop quickly once the 4th weekend and TS4 arrive.

 

Dark Phoenix held pretty well, especially when compared to the general OS drops. Today it is passing the lowest grossing SH movie since 2000 (Fantastic 4), will certainly pass Green Lantern and has at least a (very small!) shot at saving some face by not being the lowest gross of the franchise.

 

Ghost Rider > 2,95

X-Men: First Class > 2,75

Green Lantern > 2,36

Fantastic 4 (2015) > 1,81

 

Aladdin gets its first sub-50% drop, although just barely. Legs have been pretty bad, though we only have to blame the heat. Cinderella is still a target, but it's becoming less and less likely.

Of course the movie is still a success, with over 2.2M admissions at the end of its run. But if one looks at the original's tickets sold, he could get a bit depressed:

 

Aladdin (2019): 2.2M+ admissions

Aladdin (1992): 7.194M admissions

 

The first Aladdin would adjust to about 50M euros...

 

Not much to say about the rest. Except that Endgame is now out of the top 20 and has ended its run with a fantastic 29.74M (about 3% above Bohemian Rhapsody in euros, 3% below in admissions). The 28.9M amassed by Bohemian Rhapsody was NOT enough to win the season. The only movie that could beat it this year is The Lion King, but it's released in August and therefore in the 2019/20 season.

 

This week:

* Child's Play > should win the weekend with maybe 100K admissions or so

* Stockholm (...), Fate/Stay Night 2 (Japanese animation) and 5 (FIVE!) local failures.

 

 

 

 

 

 

 

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YEARLY 2019

 

1 AVENGERS: ENDGAME 24/04/2019 USA WALT DISNEY S.M.P. ITALIA € 29.737.955 4.018.033
2 ALADDIN 22/05/2019 USA WALT DISNEY S.M.P. ITALIA € 13.955.520 2.165.947
3 DUMBO 28/03/2019 USA WALT DISNEY S.M.P. ITALIA € 11.160.737 1.993.443
4 RALPH SPACCA INTERNET (RALPH BREAKS THE INTERNET) 01/01/2019 USA WALT DISNEY S.M.P. ITALIA € 10.845.291 1.682.575
5 AQUAMAN 01/01/2019 USA WARNER BROS ITALIA S.P.A. € 10.765.490 1.537.267
6 CAPTAIN MARVEL 06/03/2019 USA WALT DISNEY S.M.P. ITALIA € 10.237.698 1.554.701
7 GREEN BOOK 31/01/2019 USA EAGLE PICTURES S.P.A. € 9.953.363 1.594.862
8 BOHEMIAN RHAPSODY 29/11/2018 GBR 20TH CENTURY FOX ITALIA S.P.A. € 7.604.938 1.122.164
9 10 GIORNI SENZA MAMMA 07/02/2019 ITA MEDUSA FILM S.P.A. € 7.448.575 1.187.469
10 DRAGON TRAINER - IL MONDO NASCOSTO (HOW TO TRAIN YOUR DRAGON: THE HIDDEN WORLD) 31/01/2019 USA UNIVERSAL S.R.L. € 7.249.961 1.123.864

 

The top 4 is all Disney. If TS4 is successful enough, the studio could own the whole top 5, but I have a feeling Toy Story will go sub-10M.

Can't believe Pets 2 will finish with half of HTTYD3's gross when it was supposed to be a contender for the podium.

 

 

 

 

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It pretty much did. There are only a few showtimes in the whole country.

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This summer surely began in the worst of all possible ways.

For months and months and months moviegoers have been seeing basically the same trailer about "the biggest summer season ever", which was supposed to turn summer into a more profitable period (well - a less disastrous one). Theater owners need that.

The first 4 of these summer titles were:

 

Godzilla

Rocketman

Dark Phoenix

Pets 2

 

All of them have been failures of epic proportions. With the exception of Dark Phoenix, all of them will do less than half what they were supposed to do.

The next title is Toy Story 4. I don't want to be negative, but the odds are not in its favours: negative first signs of this "epic" summer season, no 3D, probably no rain, and NO FABRIZIO FRIZZI (beloved showman and dubber of Woody, who died last year).

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Toy Story 3

13.687.057 €

1.688.039 admissions

 

The same admissions now give a total UNDER 11 millions. Ralph 2 sold basically the same number of tickets and despite the boost of Christmas holidays (higher ticket prices) it finished at 10.85M.

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True target for Toy Story 4 is Ralph Breaks the Internets (10.85M).

 

17/06/19 (Monday)

 

1 PETS 2 - VITA DA ANIMALI (THE SECRET LIFE OF PETS 2) 06/06/2019 USA UNIVERSAL S.R.L. € 68.459 12.165
2 X-MEN: DARK PHOENIX (DARK PHOENIX) 06/06/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 61.123 10.462
3 ALADDIN 22/05/2019 USA WALT DISNEY S.M.P. ITALIA € 58.111 10.209
4 I MORTI NON MUOIONO (THE DEAD DON'T DIE) 13/06/2019 USA UNIVERSAL S.R.L. € 35.416 5.870
5 IL TRADITORE 23/05/2019 ITA 01 DISTRIBUTION € 25.119 4.306
6 GODZILLA 2: KING OF THE MONSTERS (GODZILLA: KING OF THE MONSTERS) 30/05/2019 USA WARNER BROS ITALIA S.P.A. € 19.466 3.289
7 POLAROID 06/06/2019 USA NOTORIOUS PICT. S.P.A. € 15.568 2.618
8 IL GRANDE SALTO 13/06/2019 ITA MEDUSA FILM S.P.A. € 13.453 2.528
9 ROCKETMAN 29/05/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 12.025 1.989
10 CHRISTO - WALKING ON WATER 16/06/2019 BGR I WONDER PICTURES S.R.L. € 10.502 1.281

 

Dark Phoenix passed the Fantastic 4 reboot.

Aladdin crossed the 14M mark (€ 14.015.744) and passed the total admissions of Maleficent (2.176.493 vs 2.173.206), but it's still behind the Jolie movie in gross (of course 'cause of 3D being dead).

 

Maleficent

14.063.557 €

2.173.206 admissions

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18/06/19 (Tuesday)

 

1 PETS 2 - VITA DA ANIMALI (THE SECRET LIFE OF PETS 2) 06/06/2019 USA UNIVERSAL S.R.L. € 69.204 12.614
2 ALADDIN 22/05/2019 USA WALT DISNEY S.M.P. ITALIA € 62.667 11.427
3 X-MEN: DARK PHOENIX (DARK PHOENIX) 06/06/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 58.209 10.077
4 FATE/STAY NIGHT:HEAVEN'S FEEL II. LOST BUTTERFLY 17/06/2019 JPN NEXO DIGITAL S.P.A. € 41.536 4.384
5 I MORTI NON MUOIONO (THE DEAD DON'T DIE) 13/06/2019 USA UNIVERSAL S.R.L. € 32.611 5.547
6 IL TRADITORE 23/05/2019 ITA 01 DISTRIBUTION € 25.387 4.496
7 POLAROID 06/06/2019 USA NOTORIOUS PICT. S.P.A. € 18.198 3.277
8 GODZILLA 2: KING OF THE MONSTERS (GODZILLA: KING OF THE MONSTERS) 30/05/2019 USA WARNER BROS ITALIA S.P.A. € 17.766 2.890
9 IL GRANDE SALTO 13/06/2019 ITA MEDUSA FILM S.P.A. € 14.369 2.736
10 ROCKETMAN 29/05/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 12.676 2.187

 

Most movies about flat from Monday.

The japanese animated film Fate/Stay Night - those who follow Corpse's Japan thread will remember it - debuts at #4.

Aladdin back to #2. Yesterday I saw it for the third time in the afternoon: 6 other tickets were sold for the showing (including my brother's and my sister's), while in the whole theater there were like 30 people. It's summer, baby!

The Disney LA has now passed Maleficent in euros, too (see post above).

Edited by Omni
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19/06/19 (Wednesday)

 

1 PETS 2 - VITA DA ANIMALI (THE SECRET LIFE OF PETS 2) 06/06/2019 USA UNIVERSAL S.R.L. € 75.207 14.170
2 X-MEN: DARK PHOENIX (DARK PHOENIX) 06/06/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 60.123 10.995
3 ALADDIN 22/05/2019 USA WALT DISNEY S.M.P. ITALIA € 58.975 11.116
4 LA BAMBOLA ASSASSINA (CHILD'S PLAY) 19/06/2019 USA KOCH MEDIA S.R.L. € 55.896 8.996
5 FATE/STAY NIGHT:HEAVEN'S FEEL II. LOST BUTTERFLY 17/06/2019 JPN NEXO DIGITAL S.P.A. € 37.846 3.988
6 I MORTI NON MUOIONO (THE DEAD DON'T DIE) 13/06/2019 USA UNIVERSAL S.R.L. € 33.302 6.111
7 IL TRADITORE 23/05/2019 ITA 01 DISTRIBUTION € 23.096 4.449
8 GODZILLA 2: KING OF THE MONSTERS (GODZILLA: KING OF THE MONSTERS) 30/05/2019 USA WARNER BROS ITALIA S.P.A. € 16.137 2.935
9 IL GRANDE SALTO 13/06/2019 ITA MEDUSA FILM S.P.A. € 14.572 2.949
10 ROCKETMAN 29/05/2019 USA 20TH CENTURY FOX ITALIA S.P.A. € 10.624 1.980

 

Yet another terrible debut, this time it's Child's Play's turn. When a movie - Slop2 - threepeats after an OW barely above 1M, the theater owners can just go on vacation.

Aladdin was a tad hurt by the screen loss. Not like it has got anything else to ask: it passed Maleficent and it won't pass Cinderella (and the 15M barrier with it). All it can do is to get a high decimal digit after the 14.

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