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Barbie | Warner Bros | Margot Robbie is Barbie. Ryan Gosling is Ken.. Greta Gerwig and Noah Baumbach writing. Gerwig to direct

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"The Lego Movie" being successful is leading to a lot of "brands" getting a green light for movies from the looks of it
 
http://www.deadline.com/2014/04/sony-pictures-teams-with-mattel-to-fashion-film-franchise-based-on-barbie-toyline/
 

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EXCLUSIVESony Pictureshas found what the studio believes will be its next global franchise. The studio has closed a partnership withMattel and Parkes+MacDonald/Image Nation on a live-action comedy built around Barbie, the top-selling fashion doll. This is no development deal, it’s all moving very quickly. Studio chief Amy Pascal oversaw this deal herself, along with production president Hannah Minghella, and this movie is getting made. Jenny Bicks is writing the script and the intention is to begin production before year’s end.
 
The film will be produced by Walter Parkes and Laurie MacDonald, who are also rebooting Men In Black for the studio. The exec producers are Parkes+MacDonald president Marc Resteghnini and Julia Pistor for Mattel’s Playground Productions.
 
The plan for Barbie is also clever. Some of the doll’s appeal has been cool clothes and of course Ken, but beyond accessorizing, the toy has always been about female empowerment. Barbie has been part of merchandise packages that span over 150 careers, and Bicks and Parkes and MacDonald won the rights from Mattel when they plugged into that with their pitch for a contemporary tale. It allows the character Barbie to use her personal and professional skills to step into the lives of others and improve them, almost like a modern-day Mary Poppins. That storyline allows for the discovery of a young actress to play the title character, and young cast to play Ken and Barbie’s best friend, putting stars around them that can change in subsequent movies. Much the way that Marvel has managed its costs with deals that call for options on future films as they create stars with their superhero movies, this seems a way to keep costs manageable for another live-action series meant to span multiple films.
 
It was the pitch from Bicks, Parkes and MacDonald that swayed Mattel to grant the rights. After long resisting movie overtures for its $3 billion a year brand, Mattel invited a small group of producers to pitch Barbie movies. Once those producers won that bake-off with the help of their deal with ImageNation, Pascal moved swiftly to lock in Sony with a production commitment. A big part of the appeal to her is that the potential audience not only includes youngsters playing with the dolls now, but older generations that grew up with them. Bicks, who with the producers hatched the story, is a strong writer from a woman’s perspective, with credits ranging from the series Sex And The City to The Big C, to the telepicModern Love and the feature What A Girl Wants. She also was a co-writer on Rio 2.

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"The Lego Movie" being successful is leading to a lot of "brands" getting a green light for movies from the looks of it

 

http://www.deadline.com/2014/04/sony-pictures-teams-with-mattel-to-fashion-film-franchise-based-on-barbie-toyline/

 

THE FUCK IS THIS SHIT?

Edited by Fancyarcher
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If what they're going for is some sort of meta-commentary on Barbie doll culture, that is a gigantic minefield that I don't think is worth the effort to try to navigate.

 

I dunno, I think it is worth it. On the flip side, Cody's meta-commentary can entirely go over people's heads, as was the case with Jennifer's Body.

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