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grim22

Barbie | July 21, 2023 | Warner Bros | Margot Robbie is Barbie. Ryan Gosling is Ken. | Taking down Deathly Hallows 2 to be WB's biggest movie ever

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It is inevitable that this movie is going to be compared to the Jem and the Holograms movie.  Mattel and Hasbro are bitter rivals in the toy industry.  Jem was a Hasbro and Universal production, while this is a Mattel and Sony production.  What I suggest reading is Scott Mendelson's Forbes article written right after Jem was released, and his last paragraph is the most relevant for this movie, talking about studios will end up preferring movies based on properties with a boy audience than a girl audience.  If this movie flops, then other movies based on girl properties like a recently announced Winx Club live-action movie might not go into production.

Edited by Outrageous!
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http://deadline.com/2016/12/amy-schumer-barbie-movie-sony-pictures-mattel-1201863294/

 



EXCLUSIVE: Amy Schumerwill play the title role in Barbie, the live action Sony Pictures film based on the venerable Mattel toyline. The PG movie will begin production in the spring for a global summer 2018 tent pole bow, after Schumer puts her imprint on the script by Hillary Winston. Given her edgy stand up comedy and her movie breakthrough writing and starring in the R-rated Trainwreck, what makes Schumer the right actress to play the embodiment of a beloved toyline that for years featured a doll with impossibly perfect physical proportions? Aside from the fact that she has Barbie hair, Schumer’s growing stature as a role model for female empowerment fits perfectly with how the film will exploit Barbie’s evolution into dolls of different sizes and shapes.

 

Schumer will play a character who lives in Barbieland, among all of the various Barbie characters beloved by collectors. In a fish out of water story reminiscent of films like Splash and Big, she gets kicked out, basically because she’s not perfect enough and is a bit eccentric. She then goes on an adventure in the real world and by the time she returns to Barbieland to save it, she has gained the realization that perfection comes on the inside, not the outside, and that the key to happiness is belief in one self, free of trying to adhere to some unattainable standard of perfection. Mattel, with a lot at stake since the toyline has generated $3 billion in sales, signed off on the take.

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12 minutes ago, grim22 said:

Schumer will play a character who lives in Barbieland, among all of the various Barbie characters beloved by collectors. In a fish out of water story reminiscent of films like Splash and Big, she gets kicked out, basically because she’s not perfect enough and is a bit eccentric. She then goes on an adventure in the real world and by the time she returns to Barbieland to save it, she has gained the realization that perfection comes on the inside, not the outside, and that the key to happiness is belief in one self, free of trying to adhere to some unattainable standard of perfection. Mattel, with a lot at stake since the toyline has generated $3 billion in sales, signed off on the take.

 

So now that Deadline has so nicely told us the entire thing, we don't have to make it. 

 

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