kayumanggi Posted December 16, 2011 Share Posted December 16, 2011 (edited) http://www.deadline....rising-preview/ FRIDAY 9 AM: It’s a holiday miracle considering how badly domestic box office has been slumping for the past five months. But now pent-up moviegoer demand for the big Christmas blockbusters — even though this weekend’s are three sequels — is looking to send grosses soaring. I’m told that, playing on just 425 screens in 425 locations from Thursday evening through midnight shows, the new Mission: Impossible – Ghost Protocol opened with a huge $1.1 million. As reference, M:I3 did $1.1M of midnight business on over 2,000 screens. ”This is a great start,” a Paramount exec gushed. Of course, Paramount’s M:I4 grosses were goosed by none other than Warner Bros’ The Dark Knight Rises preview footage in IMAX theaters alongside the Tom Cruise-Jeremy Renner starrer. “It’s a pretty compelling package,” Paramount tells me. “Given how strong early sales were for midnight shows, IMAX asked to open Thursday evening to get the word of mouth started. Since the plan was getting people to see the film early, we gladly said OK.” This weekend, M:I4 debuts alongside what’s expected to be the biggest opener this holiday season, Warner Bros’ Sherlock Holmes 2: A Game Of Shadows, as well as Fox’s Alvin And The Chipmunks 3: Chipwrecked. Since Sherlock wasn’t booked into IMAX, Warner Bros couldn’t pair its Batman threequel prologue with its own product and lost a valuable earning opportunity which went instead to Paramount on a silver platter. To say that Warner Bros was annoyed is an understatement. More later today. Edited December 16, 2011 by baumer Link to comment Share on other sites More sharing options...
baumer Posted December 16, 2011 Share Posted December 16, 2011 Gitesh confirms the number, That is quite massive. This is a great strategy by Paramount. It also helps that nothing worth seeing in Imax has been playing there for a while. Really, did anyone pay $18.00 to see Happy Feet 2 in 3D in IMAX? Link to comment Share on other sites More sharing options...
Impact Posted December 16, 2011 Share Posted December 16, 2011 To be fair though-IMAX does cost more, not saying its not a nice number though. Though it will make MI4's real OD and OW not look so good. Link to comment Share on other sites More sharing options...
Cedarpoint1111 Posted December 16, 2011 Share Posted December 16, 2011 Hell yeah WB must be annoyed. TDKR would have helped SH2 big time. Link to comment Share on other sites More sharing options...
SchumacherFTW Posted December 16, 2011 Share Posted December 16, 2011 IMAX OW Record here we come? Link to comment Share on other sites More sharing options...
film2kz Posted December 16, 2011 Share Posted December 16, 2011 #SherlockHolmes2 did $1.25M from post-midnight shows last night. In 3703 thtrs today. BO shd rebound big this wknd. from boxofficeguru twitter Link to comment Share on other sites More sharing options...
kayumanggi Posted December 16, 2011 Author Share Posted December 16, 2011 LOL to people who doubted this one. Link to comment Share on other sites More sharing options...
kayumanggi Posted December 16, 2011 Author Share Posted December 16, 2011 Should I change the title? Link to comment Share on other sites More sharing options...
Cedarpoint1111 Posted December 16, 2011 Share Posted December 16, 2011 why not Link to comment Share on other sites More sharing options...
Jonwo Posted December 16, 2011 Share Posted December 16, 2011 Very good for MIGP and SH, wonder if more films will do this if MIGP does good for the IMAX performances, Paramount are doing a similar strategy in the UK releasing it on the 21st December in IMAX and other superscreens before its general release on Boxing Day although TBH I think Paramount should have simply release it wide on the 21st because there's nothing out that week. Link to comment Share on other sites More sharing options...
SchumacherFTW Posted December 16, 2011 Share Posted December 16, 2011 I don't get why boxing day is such a big deal for the film studios, its always been dead on boxing day when i've been. Link to comment Share on other sites More sharing options...
Jonwo Posted December 16, 2011 Share Posted December 16, 2011 (edited) Well they can't open on Christmas Day as most cinemas are shut unlike in the US but Boxing Day-NYD is usually a busy one but I think both MIGP and TGWTDT should have taken advantage of no releases on the 21-24 December. Edited December 16, 2011 by Jonwo Link to comment Share on other sites More sharing options...
kayumanggi Posted December 16, 2011 Author Share Posted December 16, 2011 Please do not blame me for the wrong spelling in the title. :lol:A mod is my suspect. Link to comment Share on other sites More sharing options...
fmpro Posted December 16, 2011 Share Posted December 16, 2011 Fantastic for both... SH should do 60+ this weekend Link to comment Share on other sites More sharing options...
stuart360 Posted December 16, 2011 Share Posted December 16, 2011 I don't get why boxing day is such a big deal for the film studios, its always been dead on boxing day when i've been.Its a lot different in the US though, we don't even open Christmas day here in the UK!. 1 Link to comment Share on other sites More sharing options...
redfirebird2008 Posted December 16, 2011 Share Posted December 16, 2011 Great start for MI4. Link to comment Share on other sites More sharing options...
Gopher Posted December 16, 2011 Share Posted December 16, 2011 Go, MI4, go! That's not a great number for Holmes, is it? Avatar and Tron did 3.5m apiece. Link to comment Share on other sites More sharing options...
SchumacherFTW Posted December 16, 2011 Share Posted December 16, 2011 Its a lot different in the US though, we don't even open Christmas day here in the UK!. I know that we here don't, or i'd be dumping my family to watch dragon tattoo. Link to comment Share on other sites More sharing options...
redfirebird2008 Posted December 16, 2011 Share Posted December 16, 2011 Go, MI4, go!That's not a great number for Holmes, is it? Avatar and Tron did 3.5m apiece.Kinda hard to say with Holmes. I would imagine it has a big casual fanbase, so midnight is probably tough to use as a gauge for the weekend. Link to comment Share on other sites More sharing options...
baumer Posted December 16, 2011 Share Posted December 16, 2011 1 New Year's Eve $1,058,002 3% 3,505 -- $302 $17,405,754 1 Warner Bros. / New Line 2 The Sitter $756,534 -4% 2,750 -- $275 $13,321,306 1 Fox 3 The Twilight Saga: Breaking Dawn - Part 1 $678,675 4% 3,604 -442 $188 $262,130,081 4 Summit 4 Immortals $272,073 -3% 2,299 -328 $118 $81,038,005 5 Relativity Media Link to comment Share on other sites More sharing options...
