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Fifty Shades of Grey OS Thread ($158m OW OS, a very impressive feat! Huge success in Russia, Germany, France, Latin America...)

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The film, which began rolling out internationally on Wednesday, opened at No. 1 in 56 of its 57 territories, including the U.K., France, Germany and Russia. It grossed $38 million on Friday for an early total of $66 million. The film is on track for an international weekend take of $158.3 million, which would make it Universal’s second highest opening weekend of all time, just behind “Fast & Furious 6″ ($160.3 million).

 

http://variety.com/2015/film/news/fifty-shades-dominating-box-office-as-it-eyes-record-breaking-76-million-opening-1201434159/

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"Among the Friday bows, the UK, where the film has the equivalent to an NC-17, opened at No. 1 to $7.1M. That makes it Universal’s biggest opening day ever; the biggest February opening day ever; and the biggest opening day for an 18-rated film. Spain was No. 1 with$2.9M unleashing the biggest February opening day ever and the top R-rated debut.

Territories that opened on Thursday include Germany($5.5M two-day), Italy ($4M two-day), Russia ($4.6M two-day),Brazil ($4.5M two-day), Mexico($3.8M two-day) and Argentina($1.7M two-day). Records were set in each market (see previous updates below). Australia also bowed on Thursday and now has a $4M total for the biggest February opening of all time, the biggest R-rated start and Universal’s biggest non-holiday opening day of all time.

After three days, France is breathless with $4.9M and thePhilippines is scoring at $1.1Mthus far."

http://deadline.com/2015/02/fifty-shades-of-grey-international-box-office-first-day-1201372179/

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"Among the Friday bows, the UK, where the film has the equivalent to an NC-17, opened at No. 1 to $7.1M. That makes it Universal’s biggest opening day ever; the biggest February opening day ever; and the biggest opening day for an 18-rated film. Spain was No. 1 with$2.9M unleashing the biggest February opening day ever and the top R-rated debut.

Territories that opened on Thursday include Germany($5.5M two-day), Italy ($4M two-day), Russia ($4.6M two-day),Brazil ($4.5M two-day), Mexico($3.8M two-day) and Argentina($1.7M two-day). Records were set in each market (see previous updates below). Australia also bowed on Thursday and now has a $4M total for the biggest February opening of all time, the biggest R-rated start and Universal’s biggest non-holiday opening day of all time.

After three days, France is breathless with $4.9M and thePhilippines is scoring at $1.1Mthus far."

http://deadline.com/2015/02/fifty-shades-of-grey-international-box-office-first-day-1201372179/

 

Good job Henry :)

50 Shades is a bit less successful in France than the other big Euro markets, quite interesting.

In Mexico the movie is pretty successful in the end, it was not sure before today but it's certain now, Brazil is its biggest Latino market as expected :)

Argentina is doing incredibly well given its size.

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Some Sat Increases

Ger +78%, Aut 68%

Ita +54

Spa +13

Fra +55

Uk+22

Aus +55

NZ+61

HK +46

Neth +68

 

RTH, ever since Mojo stopped updating, there have been no numbers from Israel, but I know 50SOG has done well. Do you have any numbers?

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