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baumer

Monday Numbers (holiday drops are here)

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Yep, I'm happy with the BD1 number. I'm resigned to the fact that it's not making 300 mill and it will probably struggle to hit 290. But with Christmas being on a weird day this year, it will be interesting to see how it plays out.

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Dismal for Sherlock and Alvin. I'm tracking Sherlock against National Treasure 2 and Alvin against the first Alvin film (which opened a week earlier)Sherlock is looking at $182-187 million and should be around $5.6 million for MondayAlvin is looking at $109-118 million, and should be around $3.2 million for Monday

I definitely overestimated the holiday effect for Monday. My error was using non similar years for comparison, I'll keep that in mind for the rest of the week.Tomorrow for SH2 should be interesting, as National Treasure 2 had Christmas on its first Tuesday an this comparison should shed some light on how much Christmas can effect a film like this
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No MI4, but the rest: Sherlock Holmes: A Game of Shadows $4,926,128 -52% 3,703 -- $1,330 $44,563,207 1 Warner Bros. 2 Alvin and the Chipmunks: Chipwrecked $2,712,721 -59% 3,723 -- $729 $25,957,465 1 Fox 3 New Year's Eve $1,118,249 -40% 3,505 0 $319 $25,834,416 2 Warner Bros. / New Line 4 The Sitter $706,209 -48% 2,752 2 $257 $18,636,196 2 Fox 5 The Twilight Saga: Breaking Dawn - Part 1 $651,427 -46% 2,958 -646 $220 $266,979,401 5 Summit 6 Arthur Christmas $641,568 -44% 2,929 -343 $219 $39,143,199 4 Sony / Columbia 7 The Muppets $588,340 -48% 2,808 -520 $210 $71,582,911 4 Disney 8 Happy Feet Two $205,324 -44% 1,780 -1060 $115 $59,115,197 5 Warner Bros. 9 Jack and Jill $173,856 -47% 1,910 -877 $91 $70,680,485 6 Sony / Columbia 10 Immortals $139,186 -47% 1,216 -1083 $114 $82,028,562 6 Relativity Media 11 Tower Heist $124,925 -42% 1,315 -754 $95 $75,913,665 7 Universal

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Decent for SH2. But it is not gonna make even 175M now.KFP2 all over again.

I can understand when people say that SH2 has no chance at $200M at this point. (I think the chances of it making $200M are negligible at best, but not quite nonexistent.) But saying it can't even get to $175M really strikes me as jumping the gun.There are no really good comparison films from 2005, but working with what we've got . . . King Kong opened on the Wednesday before the equivalent weekend in 2005. Despite the earlier opening probably softening the weekend somewhat, KK still had a bigger Monday decrease than SH2, which could just be a sign of different patterns (KK did have a smaller Sunday drop and bigger Saturday increase too) or could be a sign that SH2 might have better legs. SH2's first Monday was 87.4% of KK's; if it could maintain that percentage for the rest of its run, SH2 would wind up making another $127.8M from this point on, enough for a total of $172.6M -- within shouting distance of $175M. Of course there are plenty of reasons it might not be able to keep up that percentage (the opening of TGWTDT and the regular opening of MI4 being among them), but it seems to me that if there's even one relatively reasonable projection that would put it close to $175M, it's foolish to claim that it can't make that amount.
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I can understand when people say that SH2 has no chance at $200M at this point. (I think the chances of it making $200M are negligible at best, but not quite nonexistent.) But saying it can't even get to $175M really strikes me as jumping the gun.There are no really good comparison films from 2005, but working with what we've got . . . King Kong opened on the Wednesday before the equivalent weekend in 2005. Despite the earlier opening probably softening the weekend somewhat, KK still had a bigger Monday decrease than SH2, which could just be a sign of different patterns (KK did have a smaller Sunday drop and bigger Saturday increase too) or could be a sign that SH2 might have better legs. SH2's first Monday was 87.4% of KK's; if it could maintain that percentage for the rest of its run, SH2 would wind up making another $127.8M from this point on, enough for a total of $172.6M -- within shouting distance of $175M. Of course there are plenty of reasons it might not be able to keep up that percentage (the opening of TGWTDT and the regular opening of MI4 being among them), but it seems to me that if there's even one relatively reasonable projection that would put it close to $175M, it's foolish to claim that it can't make that amount.

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