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Weekend Numbers THG: 123, BH6 20.1, IS 15.1 pg 205

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I'll be honest I'm shocked about these numbers and I was one of the doubters who thought Mockingjay might possibly have the lowest OW of the franchise (but not by more than a couple million).

You can't just blame no IMAX though, obviously the marketing just didn't get the casual base excited like the last two times. I mean this will still make an easy profit, but even it being a part 1 this is looking like a really big drop off. The only thing that can be pointed to is Lionsgate dropped the ball on marketing big time.

 

This may be the biggest reason. Catching Fire was very well liked, and had an ending that wasn't all that abrupt and set up the next part very well. I watched it opening weekend, and really liked it, despite that I won't be watching MockingJay Part 1. 

 

Lionsgate rested on their laurels a bit too much. No full trailer was ever released, just 2 one minute long trailers and no actual money shots in the trailers either. As much as we complain about trailers giving away too much, the GA needs that incentive to go to the theater for a movie. I wonder if this will change Lionsgate's marketing approach for Insurgent for which they released a similar non-descript 1 minute teaser.

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This may be the biggest reason. Catching Fire was very well liked, and had an ending that wasn't all that abrupt and set up the next part very well. I watched it opening weekend, and really liked it, despite that I won't be watching MockingJay Part 1.

Lionsgate rested on their laurels a bit too much. No full trailer was ever released, just 2 one minute long trailers and no actual money shots in the trailers either. As much as we complain about trailers giving away too much, the GA needs that incentive to go to the theater for a movie. I wonder if this will change Lionsgate's marketing approach for Insurgent for which they released a similar non-descript 1 minute teaser.

Not only were there only 2 1 minute long trailers but they took a long time to get TV spots started (as well as releasing those trailers). There was some genuine excitement in all demos about catching fire because the marketing was impeccable. Mockingjay goes to show just because you're an easy sell franchise doesn't mean you can't market your movie.

There is no reason for Mockingjay to open below 140m (I would have had said 150m but no IMAX) except bad to non-existent marketing.

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:wub: :wub: :wub:

Was the Darth Vader his Halloween costume?

 

Yep! We were gonna get him an Iron Man costume but when we went to the store the Vader mask fascinated him. As soon as we got home he demanded to put on the whole costume. Then for Halloween he went out in full gear... as the minutes passed he started to shed items. First the lightsaber, then the gloves, then the mask... finally the cape. I ended carrying all that stuff and he was more interested in carrying the flashlight. :lol:

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