THE GALLOWS | 07.10.15 | Warner Brothers | final domestic gross: $22,764,410

[Boxofficerules]

Another clip that I'm fairly sure won't be in the movie.

[Captain Craig]

I have free passes to this for Monday night 7/6, unsure if I can make it though. 

[Box Office Hit]

BoxOffice ‏@BoxOffice

THE GALLOWS will open in an estimated 2,700+ theaters on July 10.

[Mockingjay Raphael]

And will close a week later with a "Unrated Blu-Ray/DVD Edition" announced shortly after..

:/

[Krissykins]

And will close a week later with a "Unrated Blu-Ray/DVD Edition" announced shortly after..

I don't think that's ever happened.

[Maxmoser3]

This looks like a mixed bag to me, and why in the hell is Smells Like Teen Spirit playing real slowly in the background of the trailer? Do we go back and watch MTV(back when it was Music Television)?

[Box Office Hit]

[Blankments]

Updated Predicts:

 

OW: 13M

DOM: 42M

[grim22]

Updated Predicts:

 

OW: 13M

DOM: 42M

 

A 3.3X for a horror movie?

[Blankments]

Yeah, make that 32M DOM

[Boxofficerules]

There where 2 negative reviews for this on Rotten Tomatoes this morning and now they have just vanished!

[Rman823]

There where 2 negative reviews for this on Rotten Tomatoes this morning and now they have just vanished!

. Now one positive. Warner Bros conspiracy ?

[TLK]

Boxoffice.com is predicting $12 million.

[Krissykins]

Looks like it's TV ads have been airing a lot.

$6.55M – The Gallows

The Gallows

Online Activity: 1.33% within the movie category*

National Airings: 1,652

Networks: 33

Most Aired On: Comedy Central, MTV

Creative Versions: 26

Est. Lifetime TV Spend: $15.44M

Studio: Warner Bros.

Started Airing: 05/21/15

Source: Variety.

http://variety.com/2015/film/news/magic-mike-xxl-returns-to-top-of-ad-spend-list-1201535245/

Awareness must be high, but online activity isn't. I think the stars appeared on Today show and they had a premiere that Kardashians went to. Will be interesting to see how this does.

[Maxmoser3]

Hell, I sure wish I could go back when it was Music Television.. Back when the opening intro was The Man on the Moon at the opening of MTV..

and I'd rather hear Downtown Julie Brown talk than the Jersey Shore gang

[Maxmoser3]

Looks like it's TV ads have been airing a lot.

$6.55M – The Gallows

The Gallows

Online Activity: 1.33% within the movie category*

National Airings: 1,652

Networks: 33

Most Aired On: Comedy Central, MTV

Creative Versions: 26

Est. Lifetime TV Spend: $15.44M

Studio: Warner Bros.

Started Airing: 05/21/15

Source: Variety.

http://variety.com/2015/film/news/magic-mike-xxl-returns-to-top-of-ad-spend-list-1201535245/

Awareness must be high, but online activity isn't. I think the stars appeared on Today show and they had a premiere that Kardashians went to. Will be interesting to see how this does.

It should be appealing to a limited audience but nothing like everyone will go see it. Horror has always been a mixed bag in July.

[BoxOfficeFangrl]

This was filmed in Fresno and cost 100K to make, and that's apparently after they had to reshoot 80% of it because one of the actresses lost a bunch of weight after it got picked up by Blumhouse. That's how Cassidy Gifford ended up in it. The Kardashians were at the premiere because Kathie Lee and Kris Jenner and their families have been friends for years.

[James]

This was filmed in Fresno and cost 100K to make, and that's apparently after they had to reshoot 80% of it because one of the actresses lost a bunch of weight after it got picked up by Blumhouse. That's how Cassidy Gifford ended up in it. The Kardashians were at the premiere because Kathie Lee and Kris Jenner and their families have been friends for years.

LOL. So this can open to only 5m and it will still make money for WB. 

[BoxOfficeFangrl]

Original Recipe Trailer? Seems to have a broader focus than just the found footage, may spoil the final movie:

 

[Maxmoser3]

I'm watching Adult Swim right now and I've seen TV spots for this so far like 3 times within less than 30 minutes.