Friday, Dec. 26 Box Office: Hobbit 15.6, Unbroken 12.3, ITW 12.2, NATM 7.4 (full BOM weekend #s on p14)

[John Marston]

“Armies” was heading for as much as $44 million for the three days, $57 million for the four days and a 12-day total hitting $170 million.

 

“Unbroken” and “Into the Woods” generated solid second-day totals in the $12 million to $14 million range. Angelina Jolie’s war drama could finish the four days with as much as $52 million while four-day estimates for “Into the Woods” ranged from $46 million to $49 million.

 

 

 

 

 

 

variety.com/2014/film/news/box-office-interview-heads-for-3-million-weekend-hobbit-unbroken-woods-surging-1201387589/

 

 

 

 

 

 

As the holiday movie-going developed on the day after Christmas, early estimates for the day saw 

Peter Jackson’s fantasy from Warner Bros., which ranked third on Christmas Day behind Universal’s Unbroken and Disney’s Into the Woods, finish in first place with a Friday gross of about $15 million, setting itself up to collect about $40 million over Friday to Sunday, retaining the box office crown for the second weekend in a row.

But while The Hobbit saw its grosses grow by about five percent from Thursday to Friday andUnbroken and Into the Woods, which were ranked one and two on Christmas Day, both dipped by around 20 percent, Sony’s The Interview saw its box office traffic drop by around 35 to 45 percent.

 

 

 

http://www.hollywoodreporter.com/news/box-office-hobbit-tops-friday-760405?utm_source=twitter

Edited December 27, 2014 by John Marston

[grim22]

Awesome jump for Hobbit, will finish this week with 170M gross, should hit 200 sometime mid-week and be ahead of DOS same date comparison by New Years, great performance after a disappointing first 2 days.

[boogiezen]

The possibility of Unbroken with a 50+ (4-days) million is fuc*ing impressive!

Edited December 27, 2014 by boogiezen

[sfran43]

That's very impressive for Unbroken and Hobbits. Not sure if ITW was predicted to top $50M over the holiday weekend, but for it to be based on a popular musical and a with star studded cast, I expected to do higher numbers than $46-$49M this weekend.

Edited December 27, 2014 by sfran43

[riczhang]

That's very impressive for Unbroken and Hobbits. Not sure if ITW was predicted to top $50M over the holiday weekend, but for it to be based on a popular musical and a with star studded cast, I expected to do higher numbers than $46-$49M this weekend.

 

Ehh..... ITW is a hard sell based on material and it wasn't in enough theatres imo to drive up more business. It was in less than 2500. 

[AdamKendall]

Hobbit 3 now seems poised for 275+

[La Binoche]

That's very impressive for Unbroken and Hobbits. Not sure if ITW was predicted to top $50M over the holiday weekend, but for it to be based on a popular musical and a with star studded cast, I expected to do higher numbers than $46-$49M this weekend.

 

I kind of agree but 46-49M is almost what it cost to make... 

[picores]

Benjamin Button dropped 15% on this same day after opening lower than this year openers. So the drops are good enough. Expect now a 5-10% decrease on Sat and another 20-25% on Sunday.

 

Giving both 13m Friday, the weekend should be 33-35m.

 

The Hobbit 3 jump is nice too, lower than ROTK but that was a given after a much better Christmas increase. Following ROTK rest of the wknd would give it 39-40m weekend. It could have a better IM than that as the Friday increase as been lower. We will see.

 

Weekend looking at (If Hobbit actual is 15m and the openers 13m):

 

The Hobbit 3: 40m 3-day, 53m 4-day

Unbroken and Into the Woods: 34m 3-day, 49m 4-day

[eXtacy]

Yeah a finish over DOS is locked now!

[sfran43]

Ehh..... ITW is a hard sell based on material and it wasn't in enough theatres imo to drive up more business. It was in less than 2500.

Good point. I forgot about it's theater counts compared to the other 2.

[Dr Awesome]

I love how much ITW is making. Most people thought it was going to flop a few weeks ago.

[Dr Awesome]

Unbroken is this years Blind Side.

[riczhang]

Hmm at 49 million, itw four day would outpace les mis four day and I know that's not an apples to apples comparison cus mis opened on a Tuesday but still... Like that's pretty strong that it's matching a musical which is much more famous and has a much hugsr in built audience.

[La Binoche]

I wonder if Unbroken will have a big Sunday from post-church crowds. 

[DAJK]

I wonder what the dailies Monday-Thursday will look like for both new releases; if either ItW or Unbroken will hold stronger from Sunday to Monday.

[picores]

I wonder if Unbroken will have a big Sunday from post-church crowds. 

 

I think that will give it the second spot of the weekend.

[MovieMan89]

Hobbit 3 now seems poised for 275+

I just wish it could have opened a bit higher and made a run for top grossing of the trilogy. Probably 290 or so is its ceiling though.

[Plain Old Tele]

Unbroken is this years Blind Side.

 

 

UNBROKEN is really uplifting and will have audiences coming out of the theater gushing about how wonderful and powerful it was (even if critically it's not quite as universally praised).

Edited December 27, 2014 by Telemachos

[Alpha]

You know Tele's desperate when he's quoting himself.

[picores]

Hobbit 3 now seems poised for 275+

 

Possible, but unlikely imo. If it follows ROTK till the first weekend of January, and then follows DOS drops from there, it will finish at...259m. Well, DOS did not have great legs through January, but Hobbit 3 faces an eventually bigger month with Taken 3 on the second weekend of the year.

 

I'm giving it 265m atm.

Edited December 27, 2014 by picores