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How HV sales used to turn big box office hits into massive box office GIANTS

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2005DVDsales_zps58561058.jpg

 

Revenge of the Sith in 2005 was fantastic. It out sold the second best live action movie (National Treasure) dvd sales by a 2 to 1 margin (15.1 Mil. to 7.8 mil). The rest of the top 5 were all animated movies. 

Edited by jb007
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Director Photogrpahy? Digital Photogrpahy? Double Penetration?

 

Dark Past?

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Adding those Batman Begins figures to The Numbers $30m/2.2m units figure for 2006, by the end of '06 it had sold $155m/9m units. I assume that was considered big even with the gargantuan sales figures for other stuff. (Shark Tale outsold Batman Begins? Fuckin' Shark Tale? Yes kids, there was a time when DreamWorks could put out utter crap and people would still buy it because of the novelty of CGI, and the fact that "attitude" still sold...)

Edited by TServo2049
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Here is the list of the top selling Blu-Rays since 2008

 

Rank Title Total units Total
Consumer
Spending
Original
Video Release
Date
1 Avatar 7,179,744 $159,223,043 Apr 22, 2010
2 Frozen 6,983,072 $146,646,441 Mar 18, 2014
3 Despicable Me 2 5,673,904 $112,450,477 Dec 10, 2013
4 The Avengers 5,149,241 $116,453,515 Sep 25, 2012
5 Star Trek 3,982,523 $89,649,149 Nov 17, 2009
6 The Dark Knight Rises 3,954,265 $79,391,156 Dec 4, 2012
7 Inception 3,747,102 $75,967,612 Dec 7, 2010
8 The Hunger Games 3,603,267 $68,886,681 Aug 18, 2012
9 The Hangover 3,452,330 $57,630,635 Dec 15, 2009
10 Beauty and the Beast 3,256,432 $75,792,890 Oct 8, 2002
11 Despicable Me 3,201,872 $72,644,710 Dec 14, 2010
12 Monsters University 3,190,596 $74,095,550 Oct 29, 2013
13 Man of Steel 3,173,434 $64,108,606 Nov 12, 2013
14 The Hobbit: An Unexpected Journey 3,113,777 $73,886,648 Mar 19, 2013
15 Harry Potter and the Deathly Hallows, Part I 3,106,101 $60,687,646 Apr 15, 2011
16 Fast and Furious 6 2,987,608 $74,253,640 Dec 10, 2013
17 The Lion King 2,972,901 $89,069,515 Mar 3, 1995
18 Harry Potter and the Deathly Hallows, Part II 2,913,505 $59,532,983 Nov 11, 2011
19 The Hunger Games: Catching Fire 2,858,295 $56,695,385 Mar 7, 2014
20 Transformers: Dark of the Moon 2,768,291 $56,470,463 Sep 30, 2011
21 Harry Potter and the Half-Blood Prince 2,672,494 $43,115,047 Dec 8, 2009
22 The Dark Knight (See note) 2,667,828 $34,406,196 Dec 9, 2008
23 Skyfall 2,630,339 $51,739,269 Feb 12, 2013
24 Lord of the Rings - The Motion Picture Trilogy 2,602,002 $146,725,563 Dec 14, 2004
25 Brave 2,588,347 $55,582,412 Nov 13, 2012

 

 

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Correct me if I'm wrong, but studios see much less of that total gross than even theatrically, right? For some reason 20-25% is ringing a bell.

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Star Trek in the top 5. I am happily surprised.

 

It would be number 6 if The Numbers had complete records for "The Dark Knight'.

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thenumbers is not a reliable source.

 

We knew this back from the BOM days.

 

They constantly update their numbers, some fall by more than 1m and etc.

 

If you track them, you'll see discrepancies on everything. It's a bit of a farce.

 

However, it's the best we have. There used to be a fellow who'd post on BOM actual numbers, think he signed up to one of the services by Rentrak or something, however he had a smugass attitude, holier-than-thou and one day he simply disappeared. Think he was warned by the movie studios or perhaps he grew tired of hanging with us inferiors. 

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Correct me if I'm wrong, but studios see much less of that total gross than even theatrically, right? For some reason 20-25% is ringing a bell.

They see much better gross than theatrical, actually. I don't have a percentage handy, but it's pretty good.

But...there are expenses which average probably 30 to 40 % of revenue...which is, admittedly much better than average P&A to gross theatrical revenue. And...there are things like agreed upon returns, and price protection. Which, offset the relatively closer margins...retailers don't get to charge that much more than they pay, but they can return a bunch of shit the studio had to pay to produce.

But overall...margins are better in home video land than theatrical. Retailers aren't turning around and selling these movies for twice the wholesale, let's put it that way.

And BK007, this guy,,,sharing rentrak data...they...knew??

I'm never telling you people anything again!

Edited by kowhite
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Correct me if I'm wrong, but studios see much less of that total gross than even theatrically, right? For some reason 20-25% is ringing a bell.

 

Close. I think the general rule of thumb was that the studios would get about a third of the gross from HV sales.

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Close. I think the general rule of thumb was that the studios would get about a third of the gross from HV sales.

That's just...not accurate.

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They see much better gross than theatrical, actually. I don't have a percentage handy, but it's pretty good.

But...there are expenses which average probably 30 to 40 % of revenue...which is, admittedly much better than average P&A to gross theatrical revenue. And...there are things like agreed upon returns, and price protection. Which, offset the relatively closer margins...retailers don't get to charge that much more than they pay, but they can return a bunch of shit the studio had to pay to produce.

But overall...margins are better in home video land than theatrical. Retailers aren't turning around and selling these movies for twice the wholesale, let's put it that way.

And BK007, this guy,,,sharing rentrak data...they...knew??

I'm never telling you people anything again!

 

That's just...not accurate.

 

I stand corrected. Is there a vague, ballpark percentage we could consider as an average?

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I stand corrected. Is there a vague, ballpark percentage we could consider as an average?

I'd have to go like do some...maths and stuff.

I will...but that's a next week thing. For you Tele, I will bring the infos.

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That s why Disney got so big.

They had the home video sales from their renaissance titles plus all their back catalogue. All these titles had 3 releases, vhs, dvd and blu ray.

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That's just...not accurate.

Then what is the correct percentage even if it is approximate? It has never been as well known as share of theatrical grosses (at least in the US).

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That s why Disney got so big.

They had the home video sales from their renaissance titles plus all their back catalogue. All these titles had 3 releases, vhs, dvd and blu ray.

While that helps, I think they got so big because they released tons of major box office successes, some through their historical WDAS, and some through acquisitions.

Oh and...they bought ESPN (let's get real, that's where most of their profit comes from).

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Kowhite....do it for Johnny.

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Harry Potter and the Goblet of Fire Theatrical Performance Domestic Box Office $290,013,036 Details International Box Office $606,898,042   Worldwide Box Office $896,911,078   Home Market Performance Domestic DVD Sales $539,698,920 Details Domestic Blu-ray Sales $5,932,722 Details Total Domestic Video Sales $545,631,642  

 

http://www.the-numbers.com/movie/Harry-Potter-and-the-Goblet-of-Fire#tab=summary

 

That BR number must be wrong.

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